1. Targeting your AUDIENCE
Mobile Phone Project:
Targeting your AUDIENCE

2. Some adverts are aimed at a very WIDE, or GENERAL target audience.
Like this one…

4. Your mobile phone project will be marked on how successfully it targets a specific AUDIENCE.
Look at the adverts that follow.
Who is the TARGET AUDIENCE?
How do you know?
Think about the APPEARANCE of the advert, and the WORDS and PHRASES.

9. Your advert should:
Target a specific audience, rather than a general one.
Use colour, design and layout to do this.
Contain between words of copy (words).
Make use of the rhetorical questions, superlatives, comparatives and other persuasive devices.

10. Homework Design a magazine advert for your phone.
Due: Thursday 9th February