1. Mass Media

2. Mass Media
*Refers to all the media technologies that are constantly communicating, transmitting information to their audience.

3. Forms of Mass Media
Television
Newspaper
Radio
Magazines
The Internet

4. Newspaper
-Boston New-Letter -Began in Information on Gov’t & Politics - Many times goes further in depth than television. -Today, more than 10,000 newspapers are published in the United States.

6. Most Popular Newspapers
-USA Today
-The Washington Post
-The Wall Street Journal
-The New York Times

7. Magazines General Magazine – 1741 – Benjamin Franklin.
First Political Magazines – Mid 1800’s
Harper’s Weekly
Atlantic Monthly

8. Magazines
- U.S. News & World Report
- Time
- Newsweek
- The Economist

9. RADIO Took off in the 1920’s Became a major form of entertainment
People would plan their schedule around certain radio programs.

10. FDR: Fireside Chats

11. The Internet
2nd only to television for political news and info.

12. Television -Took off in the 1950’s
-Replaced Newspapers as the principal source of political info for a majority of Americans in the early 1960’s.
-Now, it’s the principal source of news for an estimated 80% of the population.

14. Television

15. Television

16. Television

17. Media determines the news
Media outlets often shine a spotlight on persons or issues that help their own cause or agenda.

18. MSNBC

19. Fox News

20. The Media = The Wizard of OZ

21. President briefed daily on what media outlets are covering.

22. Takes EFFORT to Understand what’s going on
- Only 10-15% of voters are well informed on the candidates and the issues involved.