1. MODULE 19: DESIGN 3

2. MODULAR DESIGN expands coverage and design options.
PHOTO BLOCKS BECOME CONTENT MODULES.
MODULAR DESIGN FOSTERS A TEAM APPROACH.
NEWSPAPERS PIONEERED THE MODULAR APPROACH.
FROM TRADITIONAL TO MAXIMIZED, MODULAR DESIGN APPROACHES OFFER FLEXIBILITY. 1 2 3
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TRADITIONAL APPROACH: Features mainly traditional photo, story and caption modules.

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EXPANDED APPROACH: Features a more traditional look while incorporating several content modules.

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MAXIMIZED APPROACH: The ultimate verbal and visual display; all modules present content.

6. MODULAR DESIGNS ARE BUILT USING A THREE-LAYER APPROACH.
BASIC DESIGN STRATEGIES AND RULES APPLY TO MODULES AND SPREADS.
Content modules are MINI-DESIGNS built on a base layer of vertical columns and horizontal grids. 1 2 3
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BASE LAYER: A framework of vertical columns and horizontal guides.

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MODULAR LAYER: Modules are placed on the base layer following the columns and grids.

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CONTENT LAYER: Spaces on the modular layer are now filled with custom-built content modules.

10. SUBTLE REPETITION IS THE KEY TO VISUALLY UNIFYING CONTENT MODULES.
A HEADLINE VISUALLY AND VERBALLY UNIFIES THE SPREAD.
STORY MODULES FEATURE MINI-HEADLINES AND PHOTOS.
PHOTO MODULES ARE ENHANCED BY DOMINANCE AND EYELINES.
The individually designed modules must work together to create VISUAL UNITY on a spread. 1 2 3
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LEVEL ONE: The dominant module now features a montage, replacing a single photo with four images.

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LEVEL TWO: A photo block is replaced with a quick read story presentation featuring two photos.

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LEVEL THREE: An infograph is added, allowing facts and figures to be presented in a visual way.

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LEVEL FOUR: A timeline is included. There are 19 photos on this spread using a maximized approach.