1. The Vital Partnership Between Financial Aid Retention and Persistence
Dave Deibel
School Relations Director, ECMC
Chris DeSousa
National Director of School Relations, ECMC

2. Agenda Defining and understanding retention/persistence Why us?
The top six issues impacting retention
Data to the rescue!
The top ten…..!
Let’s talk

3. Defining Persistence and Retention
Persistence Rate: the percentage of students who return to college at any institution for their second year. Retention Rate: the percentage of students who return to the same institution for their second year.

4. Entering Cohort Fall 2015
Students entering school in the Fall of 2015 persisted (went to another school in the U.S.) at a rate of 73%
Students entering school in the Fall of 2015 were retained (went to the same school) at a rate of 60%
In short: 1 in 8 students transferred institutions.

5. Why do Students Withdraw?
Students who are undecided or who have a less job specific major are more likely to drop out*
Unable to Balance
Family
LOST
Illness
GPA
Life
Job
*Source: Harvard. (2011)

6. FAO Concern: Default Rate
Borrowers who do not graduate default on their loans at a higher rate than those who do graduate.
The average default rate for those borrowers with no degree is more than 4 X the rate for those with a Bachelor’s degree*
Loan default = no Title IV, bad credit reports, collection agency contact, IRS income tax offset, negative impacts on ability to get jobs
Ramifications and also about why we have the impact we have on office across the campus.
*Source: Nguyen, M. (2012)

7. Why Should the FAO be Concerned?
Aside from the obvious “because they are our students and we want them to succeed.”
Retention can impact institution’s funding. Performance indicators are based on retaining the student.
Course completion, time to degree, transfer rates, number of degrees awarded, number of low-income & minority graduates
Repayment rates, college score cards
Movement to tie state funds to graduation rates or to other performance indicators
*Source: NCSL. (2015)

8. Impact and Influence!
The FAO serves as a sensor for “At Risk” students:
Exposure
SAP
Financial concerns
Financial literacy
Data
FASFA completion has grown – so more students are using you as a resource and not just for funding. And other depts. Rely on FAO for info, regulatory, etc.
SAP emphasizes students who struggle
Experience: the FAO successfully manages complex systems delivered to large populations.
We know a budget! Campus programs and students.
FL – fair or not, 99% this falls to FAO.
We have acces to all sorts of data. Data, data, data! It will inform/impact the retention effort

9. This isn’t all

10. Top 6 Retention Issues Money Academic Identity “First Gen”
Communication
Ignorance
Probably more but most common

11. The MONEY Issue College is expensive
Cost of living continues to increase
Families may plan for year one, but not later years
Parent unable/unwilling to help

12. The MONEY Issue??
Financial issues may be more of a “tipping point” when students are already concerned with:
Academic performance
Campus relationships
Family issues
Work situations
Assuming money is always the main driver to improved retention rates is not enough
*Source: Scannell, J. (2011)

13. The Academic Issue Students not ready academically for college
>50% of students entering 2 yr. colleges and
almost 20% of those entering 4 yr. colleges are placed in remedial classes
Drains money intended to pay for college courses
Students may go into debt over these courses
According to ED, students most likely to withdraw are:
Enrolled in a remedial course
GPA below 2.75
*Source: Elliot, S. (2013)

14. The Identity Issue
Retention requires a degree of connection between student and institution
Enhancing connections between financial aid office with academic faculty, advisors, and advocacy offices
Communication/Presentations to other campus offices including faculty groups.
FAO liaison for other offices

15. The “First Gen” Issue
Nationally, less likely to attend and persist in college*
34% of students at 4 year institutions are “first gen”
Only 12% will earn a degree
Median family income for “first gen” is 1/3 less than those whose parents graduated college.*
“First gen” is an educational and funding issue for the FAO
*Source: Musslewhite & Reeve, (2012)
*Higher Education Research Institute, UCLA (2016)

16. The Uninformed/Unfamiliar Issue
College students are generally mentored by their parents and ignore experts (especially online experts).
Lack of student and family knowledge of financial aid programs and the financial aid office
Start early! Educate!
Increasing outreach to middle schools for family financial planning
Financial literacy campaign for new and continuing students

17. The Communication Issue
Enhancing connections between the financial aid office with academic faculty, advisors, and advocacy offices
Offer presentations to faculty groups and departments
Encourage other campus offices to report students they are concerned about.
*Source: Musslewhite & Reeve, (2012)

18. The Communication Issue
Social media/networking for financial aid outreach
Everybody’s doing it! Set up a Facebook page or a Twitter account to get the word out to these Millennials and Social Media-friendly parents
Have school’s main Social Media site (official) send out status reports and tweets of important financial aid events and deadlines
Live Chat
FERPA has to be in place for
Proactive vs. reactive.

19. Data is the KEY! Data = no assumptions
Will help prioritize our efforts
No sense of urgency without data
Impossible to sustain momentum without data to document success.
Data Examples: FAFSA, ISIR,NSLDS, tax returns, professional judgment docs, etc.
Sharing with offices – if not communicating with proper data and timely sharing impacts long term.
Advising or registrar in on things.

20. Cycle of Retention Planning
Curiosity
Data
Analysis
Expectations
Resources
Outcomes
Partnerships
Asking questions and have interest- the top – what are the ramifications if this isn’t done better
What is your office doing to aid in retention?
What works and what doesn’t?
Specific aid?
Targeting specific groups or case by case?
Campus connections?
Outreach?

21. The FAO / Retention “Top 10”
Remember how hard it is for people to talk about money.
Create and provide an annual Loan Letter
Help lead/promote campus wide financial literacy initiatives
Use the data to identify at risk students and provide to retention committee.
Reduce the “run around”
Partner with other offices to meet the challenge of affordability.
Solve the knowledge gap between the Financial Aid office and the Bursar’s office.
Increase FAFSA completion!
Educate students on the process of financial aid, not just about their financial aid.
Provide training to academic counseling staff regarding aid limitations(Pell Grant limits, aggregate debt)
Form a retention committee
Student success offices