1. Dissemination Strategy of Statistics Netherlands – Lessons learnt
Ron Vellekoop
Luxembourg, 10 & 11 November 2005

2. Dissemination Strategy of Statistics Netherlands – Lessons learnt
Why a dissemination strategy?
- Changing ways of communication (Internet)
- Changing views on government (more service-oriented and user-friendly)
- Changing organisation (less official, more businesslike)
- Changing orientation (less inward, more aimed at users)

3. Dissemination Strategy of Statistics Netherlands – Lessons learnt
Highlights of the transformation process:
2000: New organisation
2001: Statistics that count (overall strategy)
2003: New board of directors
2004: Non-departmental Public Body (16 January)

4. Dissemination Strategy of Statistics Netherlands – Lessons learnt
Phases in the dissemination strategy development
Preliminary phase ( )
Determination phase (2001)
Implementation phase ( )

5. Dissemination Strategy of Statistics Netherlands – Lessons learnt
1. Preliminary phase
Start with a over-all strategy
Every unit can have its own strategy; take care of coordination
Know your client and the stakeholders of the dissemination strategy
A dissemination unit is a follower
The lesson of the elephant

6. Dissemination Strategy of Statistics Netherlands – Lessons learnt
3. Implementation phase
Make simple and univocal decision rules
A publisher needs in his daily work a clear dissemination strategy and related to that, an outline of a publishing policy
Distinguish strategic considerations from tactical and operational ones
Ad hoc deviations from strategy will give rise to problems on the shop floor
Be flexible enough to go along with new developments

7. Dissemination Strategy of Statistics Netherlands – Lessons learnt
4. Future developments
Dissemination strategy will be an integral part of the corporate strategy
The publisher is the linking pin between the corporate strategy and the translation into- and the implementation of the dissemination strategy
Primary role for Website and electronic publications
User groups and respondents will be attended to according to their needs

8. Dissemination Strategy of Statistics Netherlands – Lessons learnt
Thank you for your attention
Luxembourg, 10 & 11 November 2005