1. LET’S START THIS BABY UP.

2. PACKAGES

3. DIGITAL AUDIENCES*
Our audiences can be defined and therefore targeted by your business for relevancy:
Luxury Cars:  Auckland Eyes
This group is created from UB’s that have searched or indicated they are interested in / looking for Luxury Vehicles (brands and price ranges in line with the below)
e.g. Audi, BMW, Jag, Land Rover, Lexus, Mercedes, Volkswagen, and Volvo
Family Cars: Auckland Eyes
This group is created from UB’s that have searched or indicated they are interested in / looking Family Cars (the brands and price ranges in line with the below)
I.e. Ford, Honda, Hyundai, Isuzu, Kia, Mazda, Mitsubishi, Nissan, Toyota and Mini Vans
Used Cars: Auckland Eyes
This group is created from UB’s that have searched or indicated they are interested in / looking for Used Cars
Terms and conditions:
(1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

4. DIGITAL PACKAGE $1,000
High impact animated or static display across Mobile and Desktop devices (article pages).
Purpose: Great opportunity to showcase an offer and entice users to view your range
Format: MREC creative
Audience reach:
80,000 impressions nzherald.co.nz
15,000 impressions driven.co.nz
Campaign duration: Fortnightly

5. DIGITAL PACKAGE
$2,000
High impact buy across Mobile and Desktop devices (article pages)
Purpose: Awareness & enquiry to certain vehicles
Format: MREC creative
Audience reach:
100,000 impressions - nzherald.co.nz
55,000 impressions - driven.co.nz
Monthly buy
Rate Card value: $3,333

6. DIGITAL PACKAGE - $5,000
Digital Audience buy – Nzherald.co.nz + Driven.co.nz
Pick one Digital audience*
Run of Site – Driven.co.nz
Mass reach across all eyes
700,000 impressions
RATE CARD VALUE: $14,000
Terms and conditions:
(1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

7. MULTI-CHANNEL PACKAGES
OPTION 1: $3,995 MONTHLY
PRINT
1 x Quarter page advert in Wednesday & Saturday Driven
DIGITAL
5 x Cars in a carousel format
200,000 run of site impressions
RADIO
40 x 30 sec commercials*
Choices of stations: Radio Sport, The Hits, Mix, Flava, Hauraki and ZM
EXCLUSIVE Only one available per month!
Terms and conditions:
(1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

8. MULTI-CHANNEL PACKAGES
OPTION TWO: $2,995 MONTHLY
PRINT
2 x Quarter page adverts in Wednesday Driven
DIGITAL
5 x Cars in a carousel format
150,000 run of site impressions
RADIO
30 x 30 sec commercials*
Choices of stations: Radio Sport, The Hits, Mix, Flava, Hauraki and ZM
Terms and conditions:
(1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

9. MULTI-CHANNEL PACKAGES OPTION THREE: $1,995 MONTHLY
PRINT
1 x Quarter page advert in Wednesday Driven
DIGITAL
5 x Cars in a Carousel format
100,000 ‘run of site’ impressions
RADIO
20 x 30 second commercials*
Choices of stations: Radio Sport, The Hits, Mix, Flava, Hauraki and ZM
Terms and conditions:
(1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

10. MULTI-CHANNEL PACKAGES - $10,000
OPTION 1 ($3,995)
PLUS
1 x Half page on Driven.co.nz (300 x 600)
Audience reach:
500,000 impressions
RATE CARD VALUE: $30,000
Terms and conditions:
(1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

11. DIGITAL PACKAGES - $10,000 + DIGITAL PRE ROLL
OPTION 1 ($3,995)
PLUS
Video Pre Roll – Driven.co.nz & nzherald.co.nz
High engagement
142,857 Impressions
High share of voice
VALUE: $30,000
Terms and conditions:
(1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

12. SAM’S TOP PICK : $3,000 per week
Digital
Driven.co.nz homepage & banner on listings page for 1 week
MREC ROS impressions on Driven.co.nz
Print
¼ page featured at the top of our listings page in the printed Driven edition for 1 Saturday
Social
1 x Facebook post to the Driven page
Radio
10 x 30 sec Radio ad voiced by Sam

13. MULTI-CHANNEL CAMPAIGN – $50K - $150K
For any ‘new car’ marketing strategy:
Press coverage – within Driven and Driven.co.nz Review/News
Premium advertising placement – Driven False Cover, Herald Wrap, inserts
Digital advertising – Audience buy, Driven contextual targeting, MREC, Half Page, Big Banner, Push Downs, Big Reveal (Gamification), Native Article, road blocks across all relevant Brands
Bespoke Digital content - 2-3min Video to compliment print editorial launch or review or Content Marketing piece. Includes talent, Google adwords, social media, hosted on Driven and across the NZME network. Sam Wallace or preferred Talent
Content Marketing - VIVA, Business* and associated NZH Digital sections (Native Articles)
Radio campaign - competition or activation to compliment through Video, Editorial or Content Marketing OR
A k ‘needs based ‘ package that suits your organizational objectives - with a focus on Service, Workshop, Finance, Warranty, Loyalty offers, etc