1. Asset Management
By Andrew Daryl Gungadoo & Marvin King

2. “Media” in history (medium of communication)X X X X
Complementary
Marvin: Caveman -> Book -> Radio
Daryl: Book obsolete
Marvin: Movies / Cinema
Daryl: Radio is obsolete
Marvin: Cinema in your home / TV
Daryl: Cinema is obsolete
Marvin: Now we are in the age of interactive stuff, like games / Internet…
Daryl: Complimentary Marvin: Internet is bluring the demarcation
Interactive !

3. Daryl explains this…

4. The Media industry yesterday
All material came from similar source
Well defined channels – TV, Radio and Print mediums
Audience expectations were well understood
Market segmentation, granularity
Perceived media hierarchy
Comfortable with the demarcation
BUT
Commercial pressures and expectations are forcing change…

5. Audience demands diversity
Technology-push and market-pull
Self-assembled news and podcasts redefine role of the traditional broadcaster
Peer-to-peer networks bypass regulation over the public domain (such as blogging)
Proliferation of “digital radio” technologies and options
Use is no longer a straightforward linear experience
YouTube
Blogger

6. The diverse platform future
Challenges for broadcasters:
More platforms = more audience = more cost?
How to exploit platform benefits
Audience will decide the winners:
Content
Technology
Political regulation
Availability
Price
Daryl: Broadcasters
Marvin: Audience will decide…

7. Definition
Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF.
Marvin: read definition, then buzz words; what is the essence of a Asset Management (bottom line), show us graphically…
Building a media asset management application involves the storing, searching, and retrieving of complex data. How this data is managed can be viewed from two perspectives-in terms of the internal representation required to allow for high-speed searching and transferring of these items between systems, but also from the end-user perspective.
Right file
Right Place
Right time

8. Definition
Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF. } }
Internet
Building a media asset management application involves the storing, searching, and retrieving of complex data. How this data is managed can be viewed from two perspectives-in terms of the internal representation required to allow for high-speed searching and transferring of these items between systems, but also from the end-user perspective.
Right file
Right Place
Right time

9. } Distribution Stages Distribution Collection Central Regional Hybrid
Owned TX }
Distribution
Collection
Leased TX
Daryl explains the graph & ask for concrete example, in our everyday computer use to Marvin.
Other
Internet

10. Asset Manager Examples
Marvin explains TEXT: Goggle Desktop, Mac’s Spotlight (indexing software)
Audio: iTunes, latest Windows Media Player
Pictures: Mac’s Aperture, Adobe LightRoom, Acdsee Pro, Picasa
Videos: Picasa, iTunes

11. Photo MAM: Picasa http://Picasa.google.com
Marvin explains picasa, repurposing, single click, non-distructive

12. Photo MAM: LightRoom
Daryl talks about Adobe Photoshop Lightroom

13. Audio/Video MAM: iTunes
Marvin talks about iTunes (audio, video, iPod sync, metadata like album art, artist, composer, Genre, personal rating…)

14. Asset Manager Software
Local PC
Networked PC
Networked Server w/ RAID
Distributed Networked Server w/ RAID
Daryl: local pc… taking it to the next level, office, coorporate, global
Cost:
Availability:
Scalability:
$ $$ $$$ $$$$$$$$$ n
n n X n

15. Workflow

16. Workflow

17. Asset Management Modules Integrated View
studio
Stat & Report
Broadcast
Schedule
Asset Management

18. Distribution Modules Animated data Flow Diagram
studio
programs.awr.org
Stat & Report
Schedule
Asset Management
log.dbf
user.dbf
availability.awr.org
schedule
schedule.awr.org
availability.dbf
Schedule.dbf
snmp.awr.org
Daryl
solarwinds.dbf
Broadcast ok

19. Major Asset Management Packages
Harris H-Class (as adapted by VT Coms…)
Pharos
Dalet Plus
IntegritSystem
Avid Active, Final Cut Server (Apple)
ImageDirector, ImageArcadia
Aperture, Adobe Lightroom (local PC)
DSpace (Open Source by MIT & HP)
The Platform
Daryl

20. Conclusion
Produce once, re-purpose, available in more mediums, “Tell the World”.
Broadcasters can focus their efforts on content…
…while taking advantage of the diverse distribution capabilities of networks
Role of the content aggregator will develop to target and maximise Broadcasters’ effectiveness:
Satisfying audience demands
Broadcasters reap benefits as network operators de-risk implementation of new technologies
Daryl: explains 1st and last
Marvin: the rest… (under aggregator, speak about Dashboard)