1. Viewing Trends Overview
September 2018
Viewing Trends Overview

2. Total Viewing-September 2018
Source: TAM Ireland Ltd / Nielsen TAM

3. Average Minutes viewed daily September 2018
85% of an Adult viewing is to live TV, with the other 15% of viewing time- shifted
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift
Adults 55+ continue to have the highest percentage of viewers to live TV -91%. In comparison 85% of Ads viewing is to Live TV
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial Channels

6. Commercial Impacts September 2018
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers September 2018
1: Procter & Gamble
2: Procter & Gamble
3: Virgin Media
4: McDonalds
05: Diageo
06: Tesco Ireland
07: National Lottery
08: L’Oreal
09: Eir
10: Dunnes Stores
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

8. Top Programmes September 2018
Sunday Game Live - Live Play - FSFC - Dublin V Tyrone
Sunday Game Live - Post Match - FSFC - Dublin V Tyrone
Late Late Show, The
RTE News: Nine O'clock
Sunday Game Live - Build Up - FSFC - Dublin V Tyrone
Coronation Street
Emmerdale
The XFactor
Living with Lucy
Googlebox Ireland
Live Premier League: Liverpool V Southhampton
A Discovery of Witches
Live Ryder Cup Closing Ceremony
Live Carabao Cup: Liverpool V Chelsea
A League of Their Own
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Consolidated, National

9. Top Programmes September 2018
The Great British Bake Off
Googlebox
Grand Designs
Jack Reacher: Never Go Back
First Dates Hotel
Paw Patrol
Friends
Impractical Jokers
Knight Squad
Will and Grace
Impractical Jokers: Inside Jokes
Peil na mBan Beo 2018
GAA BEO 2017 – 2018
Irish Post Country Music Awards
Opry le Daniel 7
Rugbaí Beo Pro
GUINNESS PRO /19
The Back Row
Boxing
Premier League Highlights
True Blues
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Consolidated, National