1. Cliffhanger Format
Build suspense, then leave them hanging – wanting to see what will happen with your solution

2. Life is great
Life is great here in the community – here’s how great it is…

3. Until…
This terrible tragic problem occurs

4. It started small
How it started

5. Then got bigger
How the problem grows

6. Until they knew they had to do something
The breaking point

7. So they looked around for the best option
And finally found your solution

8. They knew it would… Here’s how it would benefit them
But will they choose to implement?

9. The ask
Why your project needs to be funded - to help communities like this make the choice to implement your solution