1. Derek Reinelt Team Manager Angela Lam Design Jake Sanders Development
Padma Vaithyam
User Testing

2. Problem
Event goers do not have a way to communicate with one another in real time.
There is a lot of data on the internet (event websites, recommendation sites like Yelp, Facebook) but none of it is in one place and it wastes the customer’s time and money to browse these sites at an event (especially because many large music festivals require a large admission fee).
Event goers don’t have a way to communicate with one another in real time. People may post a question on the event’s Facebook page, but Facebook is generally known as a place to connect/stalk friends so you can’t expect other event goers to see your question. For example, while you are at stage #1, you can text your friend who is at stage #2 to ask if it is more fun. But how do you hear about what’s happening at stage #3?
Talk about social media or how social media does not solve this problem -
People try using facbook but it does not work.
Specific example, Freaknight - stage #1, stage #2

3. Solution CrowdSync aims to connect event goers through crowdsourcing.
Thats why we need CrowdSync, which lets people connect with other event goers and share their experiences and recommendations instantaneously in real time.
So they will always know: What is going on and What their peers are saying in real time

4. Overview Representative Tasks UI Description Design Evolution
Future Enhancements

5. Task: Simple Find the location of something at an event
3 slides, photos? need back story (why these tasks are important)

6. Task: Medium
Gauge the popularity of an event attraction and what people are saying about it

7. Task: Complex
Make your own comment about an event attraction

8. UI Description prototype
Add story to demo, make demo better, 3 minutes

9. Evolution: User Research
What's the problem?
Contextual inquiries, interviews
Results
Information is scattered
Did user research to find if a mobile app in the space is desirable
3 people who go to concerts often, once a month, to see what their experiences are, habits, what is missing
results:
going to too many sites to gather information
need a way to get around

10. Evolution: What we learned
tasks (find place, find recs, post rec) based on a menu of questions we think the customer wants answered
question-based UI

11. Evolution: What we learned
user navigates around a map and taps things they are interested in
map-based UI

12. Evolution: Task Analysis
Answered task analysis questions
who?
what?
how?
Merged ideas
used questions like who is using the system, what do they want to do with it, how are tasks performed

13. Evolution: What we learned

14. Evolution: Usability Testing
Padma
Add a marker to the map to represent your current position
Two of our testers noted that, while they could find the event they want, they didn't know where THEY were
Make clickable UI elements more visible
Testers had to think for a while before making the correct action despite plain text labels
Highlight artist names for better findability
Label artists and stage names
After usability testing we learned:
The UI overall is quite intuitive and enables rapid completion of tasks
The UI needs to have more usability (highlighting relevant information/UI elements) and consistency.

15. Evolution: Prototype
Led to a simple, flat and interconnected UI structure
Identified UI issues with
Map interface
Navigation
Padma
Map interface - lack of positioning
Navigation - Speed was slowed by lack of visual cues and inconsistent labeling

16. Future Enhancements Add booths and food UI and content
Add ability to sort by ongoing artists and reminders
Profile page
Padma

17. Summary Crowd Sync aims to connect event goers through crowdsourcing.
A simple question and map based UI.
In future, focus is towards added functionality with personalization through profiling.
Padma

18. Connecting people and events like never before.
Padma