1. Who do you think they are?
#impacttoolkit
Who do you think they are?
Introduce self
The impact Toolkit was launched this year at the CILIP Conference. It has been developed to help you as information professional prove the value of your professional skills and expertise, and the value of professionally led information services. It’s available to all CILIP members as a member benefit on the CILIP VLE – so please use it.
For today’s session I’ll give you a brief overview of the toolkit, and then we’ll look at how some of the activities can help you identify your impact on the User Experience

2. Relationships & Influence
Structure
Intro
Subjects
1. Understanding value
Planning & Scoping
Stakeholder analysis
Impact & Evidence
2. Communicating Value
Communications
Relationships & Influence
Advocacy
Feed back
Feedback Tool
Planning & Scoping
It covers:
Applying SWOT and PESTLE tools to explore your current context
Understanding how the business plan framework can stimulate discussion of a service
Using planning information to build a case
Stakeholder analysis:
In this section we will cover
Basic stakeholder analysis
Power vs interest grids
Mapping connections between stakeholders
Impact & Evidence
Definition of what we mean by impact
Understanding the big picture - what research can tell us about impact and evidence
Methods for evaluating the impact of your service
The evidence cycle
Communication covers:
Using the inverted pyramid as a writing technique
Tips for communicating effectively
Choosing the right channel of communication
Relationships and Influence covers
Understand the 6 principles of persuasion
Identifying ways you can develop existing relationships
Advocacy
Explore different advocacy models
Create an advocacy plan

3. How to use it Linear Pick N Mix
The Impact toolkit has been designed to support independent learning. It’s really up to you how you use it.
If you want to follow a linear path, then we recommend you look at the courses in the following order:
Start with Understanding Value and look at Planning & Scoping; Stakeholder Analysis then Impact & Evidence
Then go to Communicating Value and look at Communication; Relationships & Influence then Advocacy
If you prefer a Pick N Mix approach then just dip into the courses that are of relevance to you.
In the introduction for each course we have signposted basic and advanced content. This is so you can prioritise what you cover depending on your needs
At the end of each course there are pointers for Next Steps
It’s up to you whether you do the activities or not – only you can decide what will be useful for your CPD.

4. Anatomy of a course Activities Readings Discussion forum Videos
Facet titles
CILIP Online Journals
Discussion forum
Videos
Worksheets
Activities – these can be watching a video, reading an article, reflecting on your scenario,
e.g. Stakeholder Analysis – Basic Stakeholder analysis
Readings – where possible have tried to provide readings that are freely available to members. This can be via websites, or the CILIP Online Journals that are a member benefit. We have also included relevant selections from Facet titles.
Discussion Forum – each section has a discussion forum. We hope you will use it to share examples, and responses to activities – perhaps we can take some photos of your activities today so we can post them to the forum
Videos – these are freely available via YouTube, or recorded presentations done specifically for the course.
E.g. Relationships and Influence – show the activity Six Principles of Persuasion
Worksheets – so that you have something you can physically takeaway from this online course. You can use these to record your responses to activities, or even use them as part of a team discussion/activity in your workplace

5. Activity: Stakeholder Analysis
[10 mins]
First we want to start with a clear picture about the stakeholders, so we will have a go at Stakeholder analysis, with you calling out who the key stakeholders in your service are. Think of those who use it, who make decisions about the future of the service, who funds it, who might be interested parties

6. Power vs interest Interest Power Low High Subjects Crowd Players
Context Setters
Feedback
Thinking about how we can use what we have found, it all comes down to power and interest. Another activity in the Toolkit is to have a go at completing a Power vs interest grid – you can do this for specific projects/aspects of your service as well as the service as a whole. But taking what we have covered so far
We have a large number of stakeholders, and some have more power than others, and some have more interest.
Players: These have high interest (large stake) and high power. These are likely to be the decision makers e.g. the senior management, the budget setters. Bryman identifies these as the key stakeholders you want to reach. Those who are positively aligned to your organisation can be utilised in supporting initiatives. For negative players the aim would be to identify ways to change their position to a positive one or neutralise it.
Subjects: these have high interest but low power. These are people you want to keep informed, as they can help with ideas, suggestions and support for your service. Looking at ways different subjects could be brought together into a coalition so that their power is increased and they become players is a strategy for this group.
Context setters: these have low interest but high power. You need to satisfy their expectations, but not overload them with information. Consider how you could increase their interest, and encourage their support.
Crowd: this represents the majority of our service users. They may have limited interest and power, but in terms of an information service they are the reason for our existence. They can also influence the context setters and the players.
I would suggest that your students are likely to be divided between the crowd and subjects, but these can be used to influence the Players and the Context setters. Student feedback in the NUS Survey has a big impact on the players and context setters. If students aren’t happy, and your university drops in the rankings then the PVCs soon want to know why.
Think about ways you can get your crowd to advocate on your behalf. Also think about what is motivating players and context setters. Is it student retention, student attainment, employability? You can find this out by looking at the organisation plans and strategy and see how you can fit in.
Also what kind of relationship do you have with the Players and Context setters? Do they know what you do and how your work contributes to their goals? If not why not?

7. Please feedback Via the Feedback discussion forum
Take 10 mins to complete the Feedback survey
#impacttoolkit #cilipvle