1. DIGITAL
OVERVIEW
MAY 2018

2. GLOBAL INTERNET USERS HAVE NOW PASSED THE FOUR BILLION MARK
SOURCE: The Global Digital Report 2018 (we are social)

3. MEDIA LANDSCAPE TIMELINE
Nearly two hundred years ago we saw the first newspapers published – to this day they still form an important part of media. Between the 1830’s to 1960’s billboards, Radio and Television were introduced, then came the internet and the acceleration of technology.
As the older millennials were hitting their young adult years, the technology evolution got kick started with the launch of google in 1998….

4. The reliance on mobile phones has caused some (most) people
THE CRITICAL YEARS FOR TECHNOLOGY
Between there were numerous platforms and technologies released. Today, we cannot imagine life without them.
GOOGLE started in 1998 and since then we have witnessed a technological revolution, which is still changing at an exponential rate.
Wi-Fi – would you choose a hotel without free internet?
iPod/iTunes – would you travel without music?
Phones with Camera – do you go on holiday with a camera or your phone?
The release of the iPhone impacted the world, to the point that we now rely on a handheld device for most things, and many of us might admit that we cannot live without it.
1998
2000
2001
2003
2002
2004
2005
2006
1999
2007
The reliance on mobile phones has caused some (most) people
to develop….

5. NOMOPHOBIA
[noh-muh-foh-bee-uh]
An abnormal, irrational fear of being without one’s mobile device, or of being unable to communicate using one’s mobile device.

6. Messenger Video Calling
THE LAST TWO YEARS
It’s hard to keep up with the fast-paced nature of technology nowadays. In the last 2 years, there have been countless tech moments that continue to shape our world and the ways in which we interact.
Messenger Video Calling
No need to sign up for a separate calling APP, all your friends are a click of a button
Facebook Live
Pokemon Go
Messenger App
A preferred way to message friends over text messaging
Instagram Stories
Share a moment in time with friends, that will then disappear in 24 hours
Snapchat discover
Facebook stories
Snap Maps
You got ‘snapped’ track your friends where
ever they will go
Uber EATS
No more takeaway menus - ‘laziness’ has become more efficient
2015
2016
2017
Virtual Reality
A new way to ‘game’ – the world just got infinitely bigger

7. 9 IN 10 NEW ZEALANDERS ARE NOW INTERNET USERS
SOURCE: The Global Digital Report 2017 (we are social)

8. MEDIA CHANNELS USED IN THE LAST 24 HOURS
62% are on Social Media channels
47% are watching videos
27% are listening to music
14% are watching free or paid TV
50% have read or views online news
SOURCE: Nielsen CMI Q1 17 – Q4 17
SOURCE: Nielsen CMI Q – Q Nov ‘17 TV/Online Fused

9. AUDIENCES ARE NOW MORE DISTRACTED – LIVING MULTIPLE ONLINE LIVES!
A typical modern audience – watching online video or listening to the radio, whilst reading/researching online, catching up on social media, browsing the newspaper.

10. HOW DO WE TARGET THEM? Video (smart TVs) Radio Social Media Print
-Facebook, Twitter, Instagram across all our news, sport and entertainment brands
Online
-Grabone, Restaurant Hub, RateBroker, Driven, Bite, Viva, nzherald.co.nz, Radio websites, Spy, WatchMe, Chinese Herald and our NZH & iHeart APPs
Radio
-ZM
-The Hits
-Hauraki
-Coast
-Flava
-Newstalk ZB
-Radio Sport
-iHeart Radio
Video (smart TVs)
-WatchMe
-Herald Focus
-Herald Features
-Video content throughout our brand websites
Print
-The NZ Herald (North Island)
-The NZ Herald NIMs
-Regional Newspapers (North Island)
-Print partnerships (ODT)
-NZME Communities

11. WHEN CAN WE TARGET THEM?
Online is the most popular media across the day, peaking in the evening, with a total of 72% using the internet between 6pm-8pm
TV has lost popularity in the evening with this group. A high number now have a subscriptions to Netflix or other similar services
Radio is the 2nd most popular morning media, reaching over 30% during the morning commute
SOURCE: Nielsen CMI Q – Q Mat ‘18 TV/Online Fused

12. ONLINE CONSUMPTION
Social Media is the most popular online media across the day, peaking in the morning with fairly consistent use across the day.
With kiwis now having a subscriptions to Netflix or other similar services, we have seen online TV/Video rise.
Reading News online plays an important role online in the morning, for some replacing newspapers and TV to get their updates.
SOURCE: Nielsen CMI Q – Q Mat ‘18 TV/Online Fused

13. NZME - REGIONAL
DIGITAL
MAY 2018

14. NZME REGIONAL NETWORK
NZME publish 13 regional news websites, all with highly engaged and loyal local audiences
These sites are the leading local news websites in their regions
Local Content - engaging, live and updated as it happens
Within the nzherald.co.nz network
Trusted local news source
Providing a voice for local residents
SOURCE: Nielsen CMI Q – Q Nov ‘17 TV/Online Fused

15. ADD DIGITAL TO PRINT The Benefits:
Extend the REACH of your print advertising
Online ads are cost effective, with high frequency and mass reach
Animated ads can showcase multiple products
Highly engaged audience, meaning your ads are (on average) on the page for over 1 minute and 30 seconds! Trademe is just 0.15 seconds.
By not selling digital, you are limiting the clients reach and campaign success
High visibility of the clients ad on Regional Desktop and Mobile
The new Fixed Tenancy rate card offers greater reach, frequency and more page impressions than a CPM buy
SOURCE: Nielsen CMI Q – Q Nov ‘17 TV/Online Fused

16. OPTION 1 – THE MARKETPLACE
The Marketplace is Image and Text ad, that is cost effective offering mass reach
Located at the bottom of the desktop and for the first time, on the Mobile versions of each regional news website
18 positions available per regional site
Sold per month OR, book for 12 months and receive a 50% discount
Copy can be changed max once per month
The Marketplace ads rotate on page load
The ad clicks thru to the clients website
SOURCE: Nielsen CMI Q – Q Nov ‘17 TV/Online Fused

17. OPTION 2 – DISPLAY PACK
320x50
The top Banner (760x120) and Headline Rectangle (300x250) will ROADBLOCK to appear together on the same page
The Mobile Banner (320x50) will appear on the mobile version of the site
The client will receive all 3 ad units.
Available on all regional publications on either 25% or 100% share of the total impressions per week (site dependent)
760x120
300x250
SOURCE: Nielsen CMI Q – Q Nov ‘17 TV/Online Fused

18. OPTION 3 – THE BILLBOARD
Headline Rectangle
300x250
Billboard (970x250)
Perfect for local business that would like big impact advertising
Ideal for store opening's, events, Christmas, Fathers Day and any other key sales periods
Available on 6 regional publications
100% SOV of the Billboard and Headline Rectangle, site wide, on all pages on the desktop
100% SOV of Banner (320x50) on mobile
Live one week, Monday to Sunday
Pressing the Close button will leave behind the desktop Banner (760x120)
4 ad units for each SOV buy
Banner 320x50
SOURCE: Nielsen CMI Q – Q Nov ‘17 TV/Online Fused

19. RATECARD
SOURCE: Nielsen CMI Q – Q Nov ‘17 TV/Online Fused

20. THE JARGON
Unique Browser = Browsers, counts all browsers used to access the site i.e. one person accesses nzherald.co.nz on their phone, tablet and desktop – counts as three unique browsers
Unique Audience = People, counts one person unduplicated across all devices i.e. one person accesses nzherald.co.nz across all three devices – counts as one
Page Impression = A webpage that is loaded
Fixed Tenancy = A fixed price paid for a set period of time, for an unsecured amount of page impressions
SOV = Share of Inventory / Voice. The approx. % of the total Impressions that your client will receive each week
Display = refers to any ad unit on a website that can be animated or static and it not a text based ad
Click = An ad can be clicked on to visit the clients website
CPM = Cost Per Thousand. The way we used to sell Regional Display ads
Roadblock = When two or more display ads appear on the same page together
SOURCE: Nielsen CMI Q – Q Nov ‘17 TV/Online Fused

21. FOCUS ON
TARANAKI
NZME DIGITAL – MAY 2018

22. 100,000 people live in taranaki
TARANAKI AUDIENCE
100,000 people live in taranaki
57% of those in Taranaki are homeowners, with a nearly 40% who rent.
22% residents are home owners without mortgage.
Average household income is $79,940
Those that are based in New Plymouth have a higher HHI with over $85K
Only 56% of those in Taranaki are in paid employment, 59% of those currently working are in full time employment
64% of those living in Taranaki are based in New Plymouth. Average age is 47 years. There is a growing population with 1 in 10 families with young children.
The top three types of employment in Taranaki are:
1. Agriculture/forestry/fishing
2. Manufacturing
3. Education and Training
SOURCE: Nielsen CMI Fused Q1 17 – Q4 17 *base those based in Taranaki

23. NZME REACH 70,000 70% OF KIWIS IN TARANAKI MEDIA CONSUMPTION 49% 8%
NZME RADIO REACH –
49%
NZME PRINT REACH – 8%
NZME DIGITAL REACH –
43%
SOURCE: Nielsen CMI Fused Q1 17 – Q4 17 *base those based in Taranaki

24. THEIR MEDIA DAY
Online is the most popular media across the day, peaking in the evening, where 3 out 4 go online between 6pm and 8pm
TV is popular in the evenings, however , over half are using paid subscriptions services like Netflix.
39% start their day with Radio, unlike most kiwis they are more likely to listen between 9am-12pm.
Nearly 30% are starting their day with a Newspaper making newspapers the third most popular media across the work day
SOURCE: Nielsen CMI Fused Q1 17 – Q4 17 *base those based in Taranaki

25. THE NEW ZEALAND HERALD 37,300 230,800 10,900 Digital Audience
The New Zealand Herald newspaper reaches 6,000 people in Taranaki across a week
nzherald.co.nz has a monthly unique audience of 1.8 million across New Zealand, and 64,000 in Taranaki alone*
Average Weekly Unique Browsers^
37,300
Average Weekly Page Impressions^
230,800
Average Daily Unique Browsers^
10,900
SOURCE: Nielsen CMI Fused Q1 17 – Q4 17 AP15+ *Nielsen Online Ratings May 2018 **Nielsen Market Intelligence Domestic Traffic May 2018

26. TARANAKI RADIO SURVEY HEADLINES

27. 66,000 55,000 RADIO - TARANAKI REACHES 70% of Kiwis
Across Radio, Print, Desktop & Mobile
NZME Radio Brands Reach
55,000
New Zealanders across Radio, Desktop & Mobile
749,000* Registered Users
Over 2.8 Million** Listening hours each month
SOURCE: Nielsen Fused Q1 17 – Q4 17 Jan 18 TV/Online – NZME
*iHeart Media 2018 ** Stream Guys 2018

28. The New Zealand Herald – 6,000
TARANAKI NZME REACH EXAMPLE
+ Radio Reach
+ Digital Reach
Print Reach
52% of Kiwis based in Taranaki
The New Zealand Herald – 6,000
+ ZB & The Hits
36,000
+ nzherald.co.nz 52,000
SOURCE: Nielsen CMI Fused Q1 17 – Q4 17 *base those based in Taranaki 15+