1. Bookkeeper Business Blueprint
Welcome!
Bookkeeper Business Blueprint
Bookkeeping Business System - Week 2

2. 3 Marketing Components Message: USP (last week) Market (this week)
Media (this week)

3. Message Recap: Your Unique Selling Proposition (USP)
“...a way of explaining your position against your competition and against all other choices…”

4. “What Do You Do?”
“I’m a bookkeeper”

5. “What Do You Do?” “I help dentists to make more money”
(avatar) (USP benefit)
(market) (message)

6. You’re at a Party. Which Do You Remember?
“I’m a bookkeeper” or
“I help dentists to make more money”

8. Wouldn’t It Be Easier to Go After Anyone Who Can Fog a Mirror?

9. Why Niche Marketing Rocks:
Focus your marketing efforts
Prospects are easier to find
Develop an industry expertise
Stand-out from the competition who are all generalists

10. Why Niche Marketing Rocks:
Increase your appeal within the niche audience b/c they know they are working with an AUTHORITY who understands their UNIQUE needs.
Referral partners are easier to find b/c you can work with and target those who also serve clients in your niche
Become the “go-to” choice
Command higher fees b/c you deliver higher value due to your expertise

11. Selecting Your Niche Market

12. You Will Niche by Industry (with a few other possible add-ons)

13. Niche Selection Tips: You are interested in it
You have experience in it
You have a network of contacts
You have affinity and mutual association

14. Niche Selection Tips (con’t):
Less complex in bookkeeping terms
Don’t employ a lot of minimum wage workers
Lean toward service industries
Have professional associations
Have 50k+ businesses in existence

15. Select Niche Candidates, Then Research
Industry trade organizations
Industry trade publications
Finances: net income, # of employees on avg.
Cyclical industry or more steady?
Thriving or dying industry?
Do you have competition with other bookkeepers? CPAs? Other professionals?

16. Some of My Favorite Niches...

17. Some of My Favorite Niches...

18. Some of My Favorite Niches...

19. Some of My Favorite Niches...

20. Some of My Favorite Niches...
Construction
Consultants
Coaches
Real Estate Brokers & HIGH-PRODUCING Agents
Non-profits / Churches

21. AVATAR Moving from group (niche) to individual (client)
Picture your client in your mind’s eye
Imagine all of the characteristics
What are his/her deepest desires?
Photo Opp Exercise...

22. Media: Your Message Meets Your Market

23. Media Possibilities are Limitless

24. Media You Will Focus On:
Website
Blog
Social Media
Networking: Payroll Service Providers
Direct response based advertising
Prior network & connections

25. Reflects What You Do & Who You Serve
Secure Your Domain
Reflects What You Do & Who You Serve
example:

26. Setup Your Personal LinkedIn Profile Page
Use Melonie Diodaro’s Resource:

27. Research Paychex & ADP Reps Make a List of Personal Contacts
Other Tasks:
Research Paychex & ADP Reps
Make a List of Personal Contacts

28. Only YOU Control Your Destiny!

29. All Motivation Comes from Within YOU

30. What Separates a Successful Person from an Average Person?

32. MUST READ:

33. Excerpt from Success Is an Inside Job by Lee Milteer
“The truth for many of us is that the passionate desire to live out our dreams has been forgotten. All too often, we have put them on a shelf to care for other’s needs and desires. We are the cheerleaders and supporters of others, yet we haven’t given ourselves permission to go for our own dreams and desires. Don’t let yourself be another Mrs. Holly, in the twilight of your life with memories of what you wanted to do but didn’t because of circumstances. Life's too short to not look honestly at yourself and ask, ‘What do I want? What desires do I have that I have not yet fulfilled?’ What can you do today to really live your life, not just exist?
You need to listen to the inner you, reawaken your deepest desires and begin to take specific action toward fulfilling them - no matter how long it takes.”

34. Belief in Yourself is the starting point for all achievement

35. It Takes Courage to DARE and Make Your Dreams Come True

36. The More Attempts You Make Toward Making Your Dreams Come True, the More Chance You Have of Achieving Success!

37. The “How-to-do-it” always comes from the person who believes “I-can-do-it”

38. End of Mindset Sermon

39. Homework Recap Have Your USP Nailed Down & Memorized
#1: Research Niche(s)
#2: Select Your Niche(s)
#3: Secure Your Domain
#4: Set Up Your LinkedIn Profile
#5: Research Payroll Reps / List Personal Contacts