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Company Overview November 2013
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This presentation contains forward-looking statements that are based on the knowledge of the environment in which the Company currently operates, but because of factors beyond its control, actual results may differ materially from the expectations expressed in the forward-looking statements. Important factors that may cause actual results to differ from anticipated results include, but are not limited to, financial risk, acquisition risk, changes in technology, as well as other risks. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements. November 20132 Forward Looking Information
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Click to edit Master title style Orad – (XETRA: OHT.DE) Leading provider of integrated solutions to the broadcast market comprising of: 3Dgraphic products Video server products Media Asset Management (MAM) products Worldwide distribution network and customers – NDR, Deutsche Welle, WDR, ESPN, HBO, TV Globo, CCTV, … November 20133
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One core technology for many applications November 20134 Render Engine MAM Video Graphics Hardware Video Codecs Camera Tracking On-Air Graphic Virtual Advertising Instant Studio IPTV Video Server Sports Enhancement Virtual Studio MAM
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Orads Solutions November 20135 On Air Graphics Virtual Studio Video Servers Media Asset Management On Air Graphics Virtual Studio Video Servers Media Asset Management Sport Enhancements & Virtual Advertising On Air Graphics Virtual Studio Video Servers Media Asset Management
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November 20136 Orads Showreel
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November 20137 Orads Sales & Support offices Over 50 Distributors
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November 20138 Orads Worldwide Leading Customers
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November 20139 Market Trends - 2013 BBS Broadcast Industry Global Index* Percent of projects of research participants currently implementing or have budgeted to implement *
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Click to edit Master title style Growth Strategy - Extended Product Offering to Bigger Market Segments Video Server - enhanced products Offering unique graphic products New video graphic products support the move from single channel to multi platform content distribution: Ultra HD signals (4K and future 8K) Second screen (tablets and mobile phones) IPTV Increase sales of solutions (Integration of graphics, video and MAM) November 201310 Sports - 12% Servers - 6% Service Agreements - 16% Graphics - 45% Virtual Studios - 22%
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Click to edit Master title style Current Geographical Breakdown November 201311 22% EMEA America Asia 48%30%
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Click to edit Master title style Growth Strategy - Geographical Expansion Continue expanding in emerging markets (Turkey, South Africa) Penetrate new TV channels November 201312 Appointed new VP America – Brian Kelly Appointed new regional sales people Appointed new VP EMEA - Michael Katznelson Joint Venture with Chinese Broadcast and Telecom Company New office in Singapore
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3 Months Highlights November 201313 8.8 Operating ExpensesNet Profit In Millions $ Revenues 7.38.75.86.05.70.2-1.30.2 Q3-2012 Q2-2013 Q3-2013 Significant increase in Q213 and Q313 bookings GM 66.8% GM 62.5% GM 69.5%
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Cost reduction program initiated – reduced headcount by 10% and trimming other operational costs The decrease in our operational expenses will not affect our continuous focus on strategic initiatives Working to improve gross margin Increase Efficiency November 201314
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November 201315 Financial Statements Highlights 9 Months 20139 Months 201220122011 Revenues23.127.935.035.3 Gross Margin %66%68%67%69% Operating Expenses17.117.222.820.6 Operating Expenses %74%62%65%58% Net Profit (Loss)-2.01.91.23.7 Net Profit (Loss) %-9%7%3.5%10.5% Dividend Distributed-2.83.05.0
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November 201316 Strong Balance Sheet September 30 th, 2013June 30 th, 2013 Cash6.15.6 Account Receivables8.27.6 Inventory4.13.9 Other Shot Term and Long Term Assets 6.97.3 Debt00 Short Term and Long Term Liabilities 11.711.2 Equity13.613.2
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November 201317 Orad Shareholders Public 39.0% Viola 24.9% Avi Sharir 24.8% Daniel Furman 6.8% Rothschild 4.5% 39.0% 24.9 % 24.8 % 6.8% 4.5%
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Thank you for your attention November 201318
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