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Jordan Schwartz Atlanta Shakespeare Tavern AAD 617 | Winter 2017

Published byBeata Borkowska Modified over 6 years ago

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Presentation on theme: "Jordan Schwartz Atlanta Shakespeare Tavern AAD 617 | Winter 2017"— Presentation transcript:

1 Jordan Schwartz Atlanta Shakespeare Tavern AAD 617 | Winter 2017

2 Atlanta Shakespeare Tavern - Founded 1984

3 Marketing SWOC Analysis
Strengths Variety of social media profiles Lots of things linked to their website Great programming Weaknesses Ugly, messy website Not maximizing social media Missing the polish Need to engage with a younger audience Opportunities More photos and videos! (Instagram and Snapchat) Free online website builders! More event advertising! Challenges Staff time Balancing old and new patrons

4 My Recommendations 1.- Build a New Website on Squarespace
2.- Improve Instagram Aesthetic 3.- Advertise shows and events on Nearify 4.- Get a Snapchat

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