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A TALE OF ORIGIN It was the year of 1970 when Mr. Singh was an athlete. He lived in the capital of India, New Delhi. In spite of living in the Capital,

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Presentation on theme: "A TALE OF ORIGIN It was the year of 1970 when Mr. Singh was an athlete. He lived in the capital of India, New Delhi. In spite of living in the Capital,"— Presentation transcript:

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2 A TALE OF ORIGIN It was the year of 1970 when Mr. Singh was an athlete. He lived in the capital of India, New Delhi. In spite of living in the Capital, Mr. RK Singh did not find certain apparel for playing various tournaments. He had to travel to Patiala, which is the hub of manufacturing apparel, to buy even the simple athletic shoes and a pair of shorts. As a result, he started tailoring at home. He learnt things for over a decade and increased his production. In the year of 1978, Mr. RK Singh finally laid of foundation of India’s largest Sports Wear Brand “Shiv-Naresh”. “Shiv-Naresh” started its production in a very confined area of the house, initially. The store was run from the home. Since then, Shiv-Naresh has become an emerging brand in the Indian Sports Wear Market.

3 SHIV-NARESH OVERVIEW Founded: Year: Headquarters: Industry: Products:
Website: New Delhi, India 1978 Kirti Nagar, New Delhi, India Sportswear and equipments Footwear, Sports apparels, Sports equipments

4 “SHIV-NARESH IS NOT JUST A BRAND BUT A CULTURE OF SPORTS”
SHIV-NARESH TODAY An ISO 9001:2008 certified company Shiv-Naresh is one of the leading manufacturer and regular supplier of all types/active sportswear and sports equipment. A family of over employees. A Brand “From the Indian, By the Indian & to the Indian” Our association with Khelo India has been our initiative to promote good sports spirit. With Our PAN India presence WE deliver not just sportswear and equipments , but Values too. We were official sportswear partner with CWG2018. “SHIV-NARESH IS NOT JUST A BRAND BUT A CULTURE OF SPORTS”

5 MISSION STATEMENT To provide premium quality sports wear and sports equipment to people all over the world. VISION To ensure best quality and economy of our products and to make them accessible to everyone. “AT SHIV-NARESH, WE ARE ALWAYS MOVING AHEAD AND STRIVING FOR BIGGER THINGS”

6 Mr. RK Singh- CHAIRPERSON SHIV-NARESH
Mr. RK Singh is the Founder & Chairperson. Under his management SHIV-NARESH has increased its profit to 10 times more over the years. Company manufactures goods for all kind of sports. Sports apparels and equipments were introduced. Company made its presence all over India and planning to expand overseas.

7 CORPORATE MISSION Strive to be the leader in sportswear and equipments
Improving operations Core Values: - performance - passion - integrity - diversity

8 SHIV-NARESH PRODUCT SEGMENT
FOOT WEAR: Custom made shoes, sports shoes APPAREL: T-shirts, tracks, sportswear kit sets, shorts SPORTS EQUIPMENTS: Sports kit sets (for every sport) ACCESSORIES: Gloves, bags SPORTS FLOORING: Mats and Turfs “SHIV-NARESH PRODUCTS ARE THE HEART OF BRAND EQUITY”

9 PRODUCT STRATEGY- BRAND BUILDING
High perceived quality Better performance Conformance to meet specifications Reliability and Durability Style & Design Product characteristics define quality, influenced consumer attitude, and behaviour towards the brand SUPPORTED BY VARIOUS COLLABORATIONS THROUGH YEARS

10 COLLABORATIONS Recent collaboration of SHIV-NARESH is partnering with CWG2018 for every sport and Odisha Hockey 2018. It has also sponsored and created the clothing for various BOLLYWOOD SPORT BIOPICS like Marykom,Azhar,Budhia,Soorma Official Clothing Partner of Delhi Daredevils and KKR. Association with ONGC,Sports Auhtority of India,Pro wrestling League,Pro Kabaddi League and many others. SHIV-NARESH provides sportswear kits to MARY KOM, VIJENDER SINGH, INDIAN HOCKEY TEAM, ABHINAV BINDRA. Our earlier tie-ups include - 12th South Asian Games-2016, Guwahati (Assam) - Directorate, Sports & Youth Welfare, Assam - Sponsorship of Pro Kabaddi Team ,Gujarat - Asian Games,Incheon

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13 OFFICIAL PARTNERS

14 TEAM/EVENT SPONSORSHIPS AND ASSOCIATION

15 Contd..

16 BOLLYWOOD PARTNERSHIP “TARGETED AT GROWING, GLOBALLY SPORTS AND FASHION CONSCIOUS INDIAN MARKET”

17 OOK Premium brand which was launched in Europe and provides high performance. Popularly known outside India and has gain wide acceptance in terms of quality. OOK products have more flexibility and style along with functionality and comfort. The main focus of the brand in on Passive sportswear. Collaborations include- Austria Hockey Federation,10 PL Dubai League.

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19 INFRASTRUCTURE Shiv Naresh has its own buildings for office and showrooms all over India. Head office is at Kirti Nagar, New Delhi Branch office is at Karampura, New Delhi We are aided by a sophisticated and fully-integrated infrastructure facility. To ensure that all the processes run fluently and smoothly, we have divided our spacious infrastructure into departments such as manufacturing, logistics, quality control and R & D. We have facilities for testing of the raw materials used in the manufacturing process. We have various “Steam Press Units” for providing “art-of-state” conditions to our fabric. State of Art Infrastructure and Technology is used to enhance productivity. Our skilled and experienced employees along with in house modern machines help us maintain and produce high quality garments/units which are 30,000 per day.

20 OUR OUTLET

21 PRODUCTION CAPABILITY
Our skilled and experienced employees along with in house modern machines help us maintain and produce high quality garments/units which are 30,000 per day. The fact to be highlighted here is - foreign brands are the sellers of Passive Sports Wear, whereas, we are the manufacturers of Active Sports Wear that are preferable for any sport or athletics. We are at par with all these brands in terms of quality, comfort and style and much more affordable. Our in house automatic cutting plant, sublimation, stitching & finishing unit under trained & experienced staff makes it easy to deliver high quality sports wear of our brand.

22 PRODUCTION CAPABILITY
Shiv Naresh believes in quality and comfort which makes our sportwear highly durable. Mass production of Tracksuits, sports wear helps in making it more cost effective garments.

23 RAPID FACTORY TOUR/WORKING CAPABILITY
Production capacity 30,000 garments per day Cutting Machine Sublimation & Printing

24 Embroidery Machines Quality Check

25 “Dressing up Champions” – The Hindu
“A DESI SPORTSWEAR BRAND IS RUNNING TO CATCH UP WITH NIKE, ADIDAS AND PUMA” - ECONOMIC TIMES

26 THANK YOU


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