1. Jennifer Downey Tim Taylor David Haffner Alexius Gandy
VISUALIZATION
Jennifer Downey
Tim Taylor
David Haffner
Alexius Gandy

2. CASE SCENARIO - VISUALIZATION
Client: FREIGHT FORWARDER
Phoenix International
710 N Tucker Blvd, Saint Louis, MO 63101
Customer invisions a system that will take known data from Customs and the Census division to utilize and connect to export data. A system like this, will allow Phoenix International development division to identify expanding, shifting, or declining markets to enhanced sales capacities and recognize new opportunities. They would also like to link their current Transportation Management System so that they can forecast peak seasons and commodity shifts.
Phoenix International logo:

3. CLIENT QUESTIONS How do exports from each region compare?
What regions growth patterns are consistent with predicted trend lines.
Which regions are there unpredicted growth or unpredicted loss of exports.
What effect does tariff shifts have on reported loads?
What impact do tariff increases due to political issues have on loads per region?

4. Design Requirements for the Dashboard
Client: Phoenix International, Freight Forwarding Company dashboard should
Simplify and Streamline business and operational processes
Display a summary of export load data by country, which allows users to monitor and understand predicted trend lines and unpredicted shift that can be used to determine market expansions.
Display a summary of import tariff data by country, which allows users to monitor and understand predicted trend lines and unpredicted shift in tariffs and trade policy that can be used to determine if market shift is necessary.
Online dashboard is expected to improve its users’ experience with the launch of an updated interactive dashboard that delivers all market data and trend lines used for market entry/exit and shift monitoring in one place.
The new dashboard will give members a richer, more interactive user experience, providing access to the most important reports and controls in one place.
It is part of our ongoing commitment to support our members with their day-to-day operations and help them grow.

5. Dashboard Overview

6. Dashboard Overview - What if?
What if you only wanted to check trends for the past ten years. Then you could adjust the years to analyze.

7. Exports by Region - Load by Country Dashboard
Question 1 - How do loads in each region compare?
Question 2 - What regions growth patterns are consistent with predicted trend lines.
Question 3 - Which regions are there unpredicted growth or decline.
The Main Dashboard shows Export Loads by region.
This dashboard answers the first 3 questions the client would like to answer.
It also allow “what if” functionality to allow closer look at how market growth compares.

8. Map Overview - Shows Loads per Region

9. Exports by Region Main Dashboard - Closer Look
Drop down menu lets you choose countries for comparison.
The view overtime shows actual load representation in the solid line and the predicted trendline as dashed lines.
The view is a quick look at which regions are performing above their trend and could lead to new opportunity.
The Main Dashboard shows Export Loads by region.

10. Exports by Region Main Dashboard - Closer Look
Whisker Plot allows you to see how the countries compare to the mean range.
In this year you can see which of the countries move in relationship to the mean.
You can also see how India has quickly closed the gap.
The Main Dashboard shows Export Loads by region.

11. Exports by Region Main Dashboard - What if?
What if you wanted to compare China, India and US exports for years beyond 2015 so that you could see projected trendline growth.
You could select only those countries and move the line to 2015.
You would see that U.S and China are pretty close to their trendlines and are accurate, but look how India is peaking above their normal trend, this might be an area to look at for expansion.
What if…..

12. Exports by Region Main Dashboard - What if?
What if you wanted to compare China, India and US exports for years all years to see all of the comparison.
You could select only those countries and select all of the years.
You would see the the plotted growth but you would notice the quick close in gap and proximity that India gets to the mean
What if…..

13. Tariff Comparison to Loads per Country
Question 4 - What effect does tariffs have on reported loads?
The Client will easily be able to select their markets to see how tariffs affect region loads. Buy this view you can see for countries with large tariffs loads per region increase as tariffs decrease. With this dashboard view the customer will also be able to predict regional growth by tariff patterns. They can use this view to determine if new opportunities exist.

14. Impact on Loads Per Region after Trade War
Question 5- What impact do tariff increases due to political issues have on loads per region?
Trendline data will predict and forecast growth. As data is added to the data source

15. REFERENCES (CREDITS & RESOURCES)
“Case Studies.” Phoenix International Business Logistics,
“Transport Exchange Moves Freight Trading on New Dashboard 18 November 2015.” Transport Engineer, dashboard/110100
“International Freight Forwarding Services.” MIQ Logistics,
Tableau Public,
Phoenix Int’l was founded in 1979 and sold to C.H. Robinson in a cash-and-stock deal valued at $635 million in Phoenix primarily provides international freight forwarding services, including ocean, air, and customs brokerage, serving about 15,000 customers globally. Phoenix has nearly 2,000 employees, located in 76 offices in 15 countries.
Sources: Missouri Depart of Transportation > “multimodal” and waterways
“Stats and Summaries.” Border Patrol Overview | U.S. Customs and Border Protection,
Berman, Jeff. “C.H. Robinson Worldwide Set to Acquire Global Freight Forwarder Phoenix International.” Recently Filed RSS, 26 Sept. 2012, ht_forwarder_phoenix_int.
“Tips for New Importers and Exporters.” Border Patrol Overview | U.S. Customs and Border Protection,

16. QUESTIONS?
THIS PRESENTATION
THE DASHBOARD (TABLEAU) OR