1. The Psychology of Color
Think of all the clichés you’ve heard regarding color:
Green with Envy
Red as Blood
Feeling Blue

2. Colors can have a significant impact on the way we feel.

3. Colors can have a significant impact on the way we feel.

4. What Color is Your Personality?
While there is a lot of validity to moods and psychological effects created by the colors used in a room, psychologists are still studying color preferences and personalities. Following are some personality descriptions based on color preferences. While this information should not be taken too seriously, it is fun to consider.

5. PINK
You are probably laid back and carefree. You may be somewhat sheltered and innocent, or you wish you were. Words that describe you are shy, romantic, and feminine. You are gentle, almost to the point of being weak. You have a calming effect on those around you and people who need a friend seek you out.

6. RED
You want to be part of the action and are quite impulsive. Outspoken, quick-tempered and intense, are words that describe your personality. In a crowd you are dynamic and noticeable. If you’re not careful you can become overbearing. You are emotional, exciting, and athletic. You give your opinion whether others will agree with you or not. Life for you must be lived to the fullest.

7. YELLOW
You are intellectual and drawn toward the new and modern. High spirited, cheerful, and idealistic best describe your personality. You are vivacious, extroverted and comedic. You have strong opinions and can be stubborn. You live by high standards and give sound advice.

8. ORANGE
You are unique. You are friendly and get along well with others. You radiate warmth and inspire those you are with. You tend to be social and are drawn to groups of people. You are the hearth of the home and grateful for family and friends.

9. BLUE
You are cautious, conservative, and sensitive to the needs of others. Your basic need for harmony often thrusts you into the role of peacemaker. Words that best describe you are business-like, calm, and capable. You are a loyal, trustworthy friend, but expressing your emotions in a relationship is difficult for you.

10. GREEN
You are fresh, friendly, and natural. You are persistent, well balanced, and stable. The environment is important in your life and you like things basic to the point of being simple. As a friend you are frank, sensitive, affectionate, and loyal.

11. BLUE/GREEN
You are sensitive and need loving care and adoration from others, but you maintain your independence. Showing emotion is difficult for you and others perceive you as self-centered. You have excellent taste and a mature outlook.

12. PURPLE
You are creative! You consider yourself unique and set yourself apart from others. You are an artist at heart. Scheduling and mundane tasks bore you. You can frequently be found day dreaming and would actually prefer fantasy over reality. While you seek cultural events and luxury, you do not put yourself out to serve humanity. Many inventors claim purple as their favorite color.

13. BROWN
You are likely to be seen as stable and unchanging. You are self-disciplined, conscientious, and dependable. You like the rugged outdoors and the ultra natural. You are warm, comfortable, intimate, and accepting.

14. BLACK
You are sophisticated, mysterious, and dramatic. You are dignified and keep to yourself. You may be unhappy with how things are, but aren’t quite certain how you can change existing circumstances. A young child who chooses black exclusively may be depressed.

15. WHITE
You expect to be happy most of the time. Your personality is light, good, and pure. You have a sense of innocence about you. You seek perfection and expect others to do the same, which sometimes makes you appear cold.

16. COLOR
CAN ALTER THE APPEARANCE OF FORM AND SPACE, AFFECT OUR PERFORMANCE ABILITIES, AND CHANGE OUR MOODS.
IS DERIVED FROM REFLECTED LIGHT
IT IS PERCEIVED IN THE BRAIN THROUGH A RESPONSE OF THE EYES TO DIFFERENT WAVELENGTHS OF LIGHT.

17. THE COLOR WHEEL
Is the most commonly used tool to understand the basis of all color relationships.
It consists of three types of colors: primary, secondary, and intermediate (tertiary)

18. PRIMARY COLORS Yellow, Red, & Blue.
By mixing, lightening, or darkening the primary colors, all other colors can be made.
No other colors can be combined to create the primary colors. They occur naturally.

19. SECONDARY COLORS Orange, Green, and Violet.
Are produced by mixing EQUAL amounts of two primary colors.
Red + Yellow = Orange
Blue + Yellow = Green
Red + Blue = Violet

20. INTERMEDIATE (TERTIARY) COLORS
Yellow-Green, Blue-Green, Blue-Violet, Red-Violet, Red-Orange, and Yellow-Orange
Made by mixing a primary color with a secondary color.
Note: The primary color is always listed first.

21. HUE Hue: the scientific name for color.
The specific, individual nature of each color.

22. VALUE The lightness or darkness of a hue.
The value of a hue can be made lighter by adding white, creating a TINT of that hue.
The value of a hue can be made darker by adding black, creating a SHADE of that hue.

23. INTENSITY The Brightness or Dullness of a color.
Color’s are brightest in their natural form. (i.e. pure yellow, pure red, pure blue)
The intensity of a hue may be lowered by adding some of its complement, or gray – creating a TONE.

24. WARM COLORS
Are considered “warm” because of their association with warm objects of the same color, such as the sun and fire.
Also called advancing colors because they make objects appear larger or closer than they really are.
They can make a room feel warm and cozy.

25. COOL COLORS Associate with water, grass, and trees.
Are called receding colors because they make objects seem smaller and farther away.
Make a room feel restful and peaceful.

26. NEUTRAL COLORS Colors not found on the color wheel.
White, Black, and Gray.
Brown, tan, and beige are considered near neutral colors. – however they are usually based on the hues red, orange, and yellow.

27. The Color Wheel