1. 4 SEPT 2018 Birmingham Steph Freeman
CWP & PR Update
4 SEPT 2018
Birmingham
Steph Freeman

2. CWP 2018 Launch - All member participation
Members Re-launch - What the FPS is doing
1 Oct to launch CWP 2018 to members UK and ROI
FPS Flyer for members to explain CWP & options together with checklist for members and ideas for marketing the scheme.
CWP logo sent to members to display on their own websites with sample wording about CWP
Don’t forget CWP is award winning - winning the CSR category at the Trade Association Forum Best Practice Awards in July 2018.
CWP 2018 Launch - All member participation

3. CWP 2018 Members Re-launch - What the FPS is doing
CWP certificate for members to display in their office/call centres
FPS Letter for members to tailor and send to their customer base
CWP Website update with participating members logos displayed and links to their website – logos received to date include Craggs, Certas, Rix and James D Bilsland.
There is also a link to the CWP website on the FPS and Oilsave websites.

4. CWP PR Launch – Public an MPs talking about and asking for CWP
PR Launch – 8 October
FPS will contact MPs
Press Release to trade and consumer press – case studies & comments needed
FPS will also mention CWP again in Time to Get Ready For Winter Campaign to be launched at the end of October
FPS will work to maintain google positions
CWP PR Launch – Public an MPs talking about and asking for CWP

5. CWP – Members need to get involved
What members need to do
Members to brief staff about CWP – drivers and call centre staff (customer facing staff)
Participating members to use CWP logo on their website
CWP certificate - members to display in their office/call centres
Members to market CWP to customer base
Members to send company logo to the FPS to be placed on CWP website.
CWP – Members need to get involved

6. Campaigning in both the UK and Ireland
PRESS RELEASES AUG
FOUR PRESS RELEASES/ARTICLES
ECO3 welcome news that oil is included
FPS Responds To Government’s Road To Zero Strategy & Submits Evidence On NRMM & Red Diesel Consultation
FPS with OFTEC letter to Claire Perry Minister of State for Energy and Clean Growth
Irish Brexit PR - not yet released
Press Cuttings
15 pieces of coverage
4.29M online audience reached
20.6k online views
97 social media shares
Campaigning in both the UK and Ireland

7. LOBBYING
England
Working with OFTEC on joint Claire Perry letter and PR
Ireland
Producing Letter to HMRC NI & Revenue ROI re Brexit & potential increase in Fuel Smuggling
Producing PR to highlight potential issue of increase in smuggling post Brexit (Not yet issued)
Producing letter to Minister Paschal Donohoe, TD Department of Finance & Public Expenditure & Reform re issues with carbon tax increase in Ireland
Scotland
Preparing to Marcus Wilson Citizens Advice Scotland re ADR
From campaigning letters to amending websites – support to the FPS team

8. Mailshots/Letters, Meetings, Social Media
Writing more FPS EXPO Mailshots to other trade associations
Working with OFTEC on Tanksafe and Sutherland Tables
Updating websites with latest news items and making changes to websites where necessary
Working with Guy, Communicate and Thrive on developing Marketing Communications strategy – first working group meeting held
Social Media handling – Twitter, LinkedIn and google posts
From campaigning letters to amending websites – support to the FPS team

9. THANK YOU ANY QUESTIONS