1. Psychological Research Why do we have to learn this stuff?
Psychology is first and foremost a science.
Thus it is based in research.

2. How do we go about it?
Scientific Method-method of learning about the world using critical thinking, observation, experimentation, and statistical analysis.

3. Research Methods The Experiment (9 parts) (1)Hypothesis
Expresses a relationship between two variables.
A variable is anything that can vary among participants in a study.
Participating in class leads to better grades than not participating.
e.g. Alcohol affects judgment
A blood alcohol level with .08 impairs subject’s ability to park a car without hitting an egg off a cone.

4. (2)Independent Variable
Whatever is being manipulated in the experiment.
Hopefully the independent variable brings about change.
If there is a drug in an experiment, the drug is almost always the independent variable.

5. (3)Dependent Variable Whatever is being measured in the experiment.
It is dependent on the independent variable.
The dependent variable would be the effect of the drug.
e.g. Ability to park a car…

6. Operational Definitions
Explain what you mean in your hypothesis.
How will the variables be measured in “real life” terms.
How you operationalize the variables will tell us if the study is valid and reliable.
Let’s say your hypothesis is that chocolate causes violent behavior.
What do you mean by chocolate?
What do you mean by violent behavior?

7. Groups: Sampling Identify the (4)population you want to study.
The sample must be representative of the population you want to study.
GET A (5)RANDOM SAMPLE.

8. (6)Random Assignment
Once you have a random sample, randomly assigning them into two groups helps control for confounding variables.
(7)Experimental Group (receives treatment)
(8)Control Group.
a. Serves as a basis for comparison
b. Eliminates alternative explanations

9. Beware of Confounding Variables
The object of an experiment is to prove that A causes B.
A confounding variable is anything that could cause change in B, that is not A.
If I wanted to prove that smoking causes heart issues, what are some confounding variables?
Lifestyle and family history may also effect the heart.

10. Control Measures (9)Double blind or single blind Bias Researcher
Participant

11. Correlational Method
Correlation expresses a relationship between two variables.
Does not show causation.
As more ice cream is eaten, more people are murdered.
Does ice cream cause murder, or murder causes people to eat ice cream?

12. Types of Correlation Negative Correlation Positive Correlation
The variables go in opposite directions.
Positive Correlation
The variables go in the SAME direction.
Studying and grades hopefully has a positive correlation.
Heroin use and grades probably has a negative correlation.

13. Naturalistic Observation
Natural setting
Typically, behavior is not interfered with or altered.
Case Study
In depth study of one or a few subjects
The ideal case study is the Duggar family. Really interesting, but what does it tell us about families in general?

14. Survey Method Longitudinal Study
Used to measure attitudes, motives, opinions, etc.
Self-reported data (interpret cautiously)
Easily biased
Small return rate means sample is not representative
Phrasing of questions may affect answers
Longitudinal Study
The same group is studied over a long period of time

15. APA Ethical Guidelines for Research
IRB- Internal Review Board
Both for humans and animals.

16. Animal Research Clear purpose Treated in a humane way
Acquire animals legally
Least amount of suffering possible.

17. Human Research No Coercion- must be voluntary Informed consent
Anonymity
No significant risk
Must debrief