1. The Danish Smiley system Requirements and challenges-
Why? Does it work?
Requirements and challenges
Nordisk Tilsynskonference
8th February 2017
Helle Emsholm,
Control Coordination Division
/ Danish Veterinary and Food Administration / Titel på præsentation

2. Food inspection reports published at findsmiley
Food inspection reports published at findsmiley.dk and establishment websites for all food establishments
3 types
Retail - with smiley
Wholesalers with and without processing – without smiley
Slaughterhouses etc. with more than 12 annual inspections - Summaries without smiley

3. Smileys and inspection results
1 No sanctions
Minor violations of the law are registered
Warning/enjoining order
Injunction (command to do something specific) or prohibition order
Establishment fined, reported to police or approval withdrawn
Inspectors can give guidance and there might be minor non-compliances and the inspection results can still be 1.
At slaughterhouses with daily or weekly inspections we have a special system for minor violations of the law. We register them and if they occur 3 times within 6 months we give e.g. a warning.
Enjoining order warning - certain rules must be observed
Injunction - a clarification of how the establishments is to comply with the law and a command to do something specific e.g. revise the procedure for the company´s own check programme
Prohibitory order – a clarification of what the company is not allowed to do and a specific act is prohibited/forbidden e.g. the production of a certain product
Happy smile
Small smile
Straight face
Sour smiley
Happy smile is the most common

4. Last 4 inspection reports without remarks and sanctions
The worst inspection result determines the smiley: Example: = 4 Elite status
Last 4 inspection reports without remarks and sanctions
1111
and
All inspection reports for the last 12 months without remarks and sanctions
26. december 2018

5. Why Smiley system
To inform how well establishments comply with the rules, so consumers can make an informed choice on where to make their business
Give establishments an incentive to comply with the rules
thus increasing food safety
Fast publishing of inspection results – both positive and negative – on all food legislation areas

6. It works…
Virtually all consumers know the scheme, and many use the information when choosing a shop or a restaurant
Many companies take action to improve their standard and stay on their tiptoes to have a good smiley
The proportion of companies complying with the rules rose after the introduction of the smiley system
The Scheme has improved uniformity and increased quality of inspections and inspection reports
Virtually all consumers know the scheme (100 %)
A majority of the consumers look at the inspection report before entering a shop og restaurant (85 %) (33 % both read the inspection report and look at the smiley)
Half of the consumers are affected by the smiley when choosing a shop or restaurant (50 %) (41 % only sometimes)

7. Distribution of smileys 2002-2013 - retailers
26. december 2018

8. Requirements - Challenges
Inspectors must be able to withstand pressure from food business operators eager to get happy smiles
Inspectors must be confident in rules, sanctions, documentation etc. – everybody can see the final inspection report
When smiley result is 3 or 4 or if the inspector is in doubt if a warning should be given (result 2) a preliminary inspection report is made. This report is not published.
When inspection frequency is low it can take long time to gain or regain an elite smiley