2. System Secrets

3. T.J. Crayne tcrayne@ptcassociates.com

4. Topics System Secrets – best practices
This is a collaborative seminar – join the fun
eCommerce Focus
First in Search
Operations
Q&A

5. This is a collaborative meeting
When you see this guy . . .

6. System Secrets – Best Practices
90% of dealers use 20% of their system capabilities
Training and refresher courses are not leveraged
How do you train new users?
Networking with innovative dealers is smart
But you only hit the high points

7. Relevance in the Amazon world
We’ll focus on your website and eCommerce experience
Your website represents your business and personality
How do you stack up?

8. Finding the right product is imperative
Content is King
Finding the right product is imperative
If your customer can’t find a product, guess where they’ll go?
Omni Channel – endless digital aisles
Non Wholesaler content is difficult to manage
Strategically ranking products to maximize user value is important
How do you do that?

9. Content is King
53% of all work purchases will be on-line by 2018
22% of returns due to content not being accurate
82% of consumers research on-line before purchasing

10. Manually adding content
Content is King
Manually adding content
Process is clunky today
Process intensive
TriMega/IS/NOPA EPIContent

11. How are you handling content and ranking?

12. Mobile
34% of all US online retail is mobile
Millennials focus on mobile
Most 3PVs have mobile capability
What demographic are you losing by not promoting mobile?
Usage of mobile by the IDP channel is low
Why?

13. Who has a mobile app?

14. Proof of Delivery on the Web
How many manual requests do you get today?
Do you have POD devices?
POD on the web improves A/R days outstanding

15. How does Google fit in your world? Advertising Analytics B2C?
Tough world

16. Small changes can save money and time
Operations
Who sends statements?
Mail, ?
Do you mail invoices?
Do you show list price?
Fax?
Small changes can save money and time

17. How do you update your pricing?
Price Updates
How do you update your pricing?
Wholesaler?
OPUS?
Buying Group?
How are you dealing with U/M issues?
How often?
Quarterly >65%
Monthly <30%
Daily

18. Website Maintenance This is your brand Banner ads Actual facelift
Specials
Promotions
Actual facelift

19. Profitability Reporting
Native reporting on your system
External reporting
Category profitability
Substitution reporting
Stocking right SKUs?
Preferences?

20. Questions? ?