1. UNIT I
INTRODUCTION

2. What is E-Commerce ?
Electronic commerce (EC) is an emerging concept that describes the buying and selling of products, services and information via computer networks, including the Internet.

3. What is E-Commerce ?
E-commerce is usually associated with buying and selling over the Internet, or conducting any transaction involving the transfer of ownership or rights to use goods or services through a computer-mediated network.

4. Source: 1999 SG Cowen/Datamation Networked Computing Survey
Figure:
E-commerce on the rise.
Source: 1999 SG Cowen/Datamation
Networked Computing Survey
Figure:
E-commerce apps are a big driver for storage. Average installed online storage in gigabytes.
Source: 1999 SG Cowen/Datamation Networked Computing Survey
No plans Start in 99/ Expand in 99/00 Largely done

5. Table: E-commerce’s most promising potential benefits
New
channel for
existing
business
Improved
customer
service
Enabled
entire new
line of
Reduced
operating
costs
cycle time
% of
Respondents
25%
23%
18% 7% 5%
Keep pace
with
technology
Reduced cost
of sales
Other
Not
available
None 4% 6% 3%

6. Is e-commerce the same as e-business?
In e-commerce, information and communications technology (ICT) is used in inter-business or inter-organizational transactions (transactions between and among firms/organizations) and in business-to-consumer transactions (transactions between firms/organizations and individuals).
In e-business, on the other hand, ICT is used to enhance one’s business. It includes any process that a business organization (either a for-profit, governmental or non-profit entity) conducts over a computer-mediated network.

7. eBusiness Processes WHY Customer Relationship
WHAT
Redesign Business Processes (Outside-In)
HOW
Applying Technology

8. eBusiness Key Concepts
The strategy of how to automate old business models with the aid of technology to maximize customer value
eCommerce
The process of buying and selling over digital media
eCRM (eCustomer Relationship Management)
The process of building, sustaining, and improving eBusiness relationships with existing and potential customers through digital media

9. Types of E-commerce Business-to-business Business-to-government
Business-to-consumer “Consumer Electronic Commerce” or “Retail Electronic Commerce”
Government-to-consumer
Consumer-to-consumer

10. Traditional versus E-Business Models?C C B B
C: Individual Consumer
B: Business

11. What is Consumer E-commerce?
It is the online selling and buying of products and services: companies publish their catalogs online, and consumers order from the catalogs, make payments, and track the status of their orders online. In the typical scenario a customer uses a Web browser to access a Web-based virtual store through the Internet.

12. What is B2B?
“B2B” is business-to- business commerce conducted over the Internet (called B2B e-commerce space, or e-marketplaces)
Why B2B is superior?
B2B e-frastructure and e-markets are the continuous extension of previously installed technologies and current marketplace activities.
In (our) views, continuous innovations represent superior investments because they build upon technology platform and economics that have already proven successful. N

13. E-Market is … Web-based marketplace
e-market is Web sites where buyers and sellers come together to communicate, exchange ideas, advertise, bid in auctions, conduct transactions, and coordinate inventory and fulfillment
Buyers
Sellers
MarketSite

14. Figure : A B2B Model (Source: Goldman Sachs Investment Research Report)
Banks,
Financial Institutions eCredit.com
Suppliers
Production materials
Operating goods, services
Invoices, Payment , Clearing
Enterprise
Customers
Logistics
Celarix, NTE
Transportation, Warehousing

15. What is B2C?
B2C (or Extranets) is just web-enabled relationships between existing partners; they tend to be run by a single company seeking to lower the cost of doing business with its current suppliers or individual customers.
Examples?
Amazon.com
Egghead.com

16. Figure: A B2C e-business Model
Enterprise
User Profiles
Workflow
Business rules
Payment
Analytics
Internet
Firewall
Intranet

17. B2C Applications Electronic storefront Electronic malls
Advertising online
Service online
selling books, toys, computers
e-banking (cyberbanking)
online stock trading
online job market, travel, real estate

18. Figure : B2C and B2B Internet Commerce in the U. S
Figure : B2C and B2B Internet Commerce in the U.S. (Source: Forrester Research)
Billion

19. What is B2G e-commerce?
B2G is generally defined as commerce between companies and the public sector. It refers to the use of the Internet for public procurement, licensing procedures, and other government-related operations.

20. Customer-to-Customer E-Commerce
Customer-to-customer (C2C):
e-commerce in which both the buyer and the seller are individuals (not businesses); involves activities such as auctions and classified ads
C2C

21. What is m-commerce?
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless technology-i.e., handheld devices such as cellular telephones and personal digital assistants (PDAs).

22. Industries affected by m-commerce
Financial services
Telecommunications
Service/retail
Information services

23. Forrester’s M-Commerce Sales Predictions, 2001-2005

24. Components of a typical successful e-commerce transaction loop
The Seller
Transaction partners
Consumers (in a business-to-consumer transaction)
Government
The Internet

25. How is the Internet relevant to e-commerce?
The Internet allows people from all over the world to get connected inexpensively and reliably. As a technical infrastructure, it is a global collection of networks, connected to share information using a common set of protocols.
A vast network of people and information, the Internet is an enabler for e-commerce as it allows businesses to showcase and sell their products and services online and gives potential customers, prospects, and business partners access to information about these businesses and their products and services that would lead to purchase.

26. How important is an intranet for a business engaging in e-commerce?
An intranet aids in the management of internal corporate information that may be interconnected with a company’s e-commerce transactions.
It allows for the instantaneous flow of internal information, vital information is simultaneously processed and matched with data flowing from external e-commerce transactions, allowing for the efficient and effective integration of the corporation’s organizational processes.

27. E-COMMERCE SERVICES

28. IS ONLINE SHOPPING SAFE?
Yes, Make sure you have a secure
connection at the time of checkout.
Online stores have "https" in the URL for
the checkout-secure internet connection.
These sites will encrypt your credit card number, making it impossible for someone to have and use your credit card number even if it is intercepted

29. ADVANTAGES Lower transaction costs Promote product internationally
People can shop in different ways.
Improved customer relations
Increased Sales

30. DRAWBACKS Loss of ability to inspect products from remote locations
Rapid developing pace of underlying technologies
Difficult to calculate return on investment
Cultural and legal impediments