1. Amanda Swenson, Pfizer Inc November 16, 2012
The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE
Trailblazer
Amanda Swenson, Pfizer Inc November 16, 2012

2. Lay of the land ~100,000 Colleagues worldwide 23,863 PAC eligible
4,001 PAC Members
$2.6M for 2012 Election Cycle
16.77% Companywide Participation
NY based headquarters
~5,700 PAC eligible in the field – sales
~2,380 PAC Members in the field
~10 Large sites around the US
Some recent challenges:
Downsizing and reorganizing through out the company
T&E budgets reduced
Large meetings are now broken up into a lot of smaller meetings
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3. Campaign
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Our CEO agreed to let the PAC raffle off dinner with him and his wife in NYC. If you joined the PAC or increased your current contribution by Election Day, you were automatically entered into the raffle.
Launched Sept 12 to avoid Summer holiday time and grab onto the excitement around the upcoming elections.
Used this as a tool for all our solicitations after Sept 12…POA in Vegas, cascading contest in various states/regions, cascaded the message via PAC Ambassadors, Site Captains, and other senior leaders
We promoted several low-dollar optiongs - $20.12 onetime, $2.12 recurring, $100 onetime, $5 recurring, $12 recurring
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4. Results PAC Participation: 14% to 16.77% New PAC Members: 523
Increased Contributions: 159
Onetime Contributions: $10K
New Contributions for the cycle: $135K
We were blown away by the results! Within the first 24 hours we gained over 200 new PAC members
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5. Surprises Popular CEO! – almost 80% email open rate
Current PAC members actually gave more $
Even with low $$ options, people gave more
Senior leader interest/excitement
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6. Challenges Managing momentum/energy “Frankenstorm” Conducting a raffle
Managing momentum – this was a good problem to have, but we had to make sure senior leaders and colleagues stayed compliant
With a deadline you can’t move – the Election Day – AND a hurricane sweep through an area with a high concentration of colleagues, the final push was difficult
Actually conducting the raffle
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7. What’s Next Dinner has been schedule for January
Launch similar raffles with other senior leaders
Foster our new members so they keep giving
Both winners and their guest will dine in NYC with our CEO next January
We are going to start talking to other popular senior leaders about launching another raffle with them – hopefully 3 more in 2013
We had about 350 one-time contributors – so now we need to retain them and convert them to recurring payroll or to re-up
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8. You HAVE TO have senior leadership
Lessons Learned #1
You HAVE TO have senior leadership
supporting your PAC!
If your senior leaders don’t support the PAC financially or verbally, then it’s impossible to get that energy to trickle down
However, be sure to use that momentum to push peer to peer
When our CEO became CEO, he was CEO & President, so we honored him with his own giving level…maxed out level called “President’s Cabinet”
He also has asked that all his direct reports make time to come to DC to do hill visits…he himself has done several, along with going to fundraisers supported by the PAC…he sees firsthand that a strong DC presence and a strong PAC DOES matter.
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9. 325 7th Street, NW Washington, DC 20004
Thank You
Amanda Swenson
Pfizer PAC
325 7th Street, NW Washington, DC
(202) E:
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