1. Export competence – Hungarian Food
dr. Viktor Losó
Budapest

2. Why Hungary

3. Food sectors
Source: ÉFOSZ

4. Quality based on Food law
Hungary EU member
Hungary ha a stronger Food law in EU
GMO free country

5. Food industry
Food sector investment
Source: ÉFOSZ

6. Food industry
Food sector export activity increasing
Source: KSH

7. Food export activity
Agricultural products export volume in 2000 the value 756 million EURO. In 2015 exceed the 3,5 milliard EURO
Majority of Hungarian processed food products is export to EU-27 countries, it takes 77%.
Processed food industry 11% of other industry

8. Frozen vegetables
Source: FruitWeb

9. Frozen vegetables
Source: Profel

10. One success Company story

11. MIRELITE MIRSA Co., Ltd.

12. MIRELITE MIRSA Co., Ltd. - History
1981 Company Foundation
1990 Transformation into Company Limited by Shares
1992 Schöller Ownership
2001 Nestlé Property
2003 Hungarian Proprietorship
2004 Purchasing Domoszló Factory
2006 Purchasing Miskolc Factory
2010 Acquiring „MIRELITE” brand name
2012 Meat Factory Inauguration
2013 Strategic Partnership Agreement with The Hungarian Government
2016 Purchasing Cegléd Factory

13. MIRELITE MIRSA Co., Ltd. - Factories
Miskolc
1981 Albertirsa
2004 Domoszló
2006 Miskolc
2016 Cegléd
Domoszló
Albertirsa
Cegléd

14. MIRELITE MIRSA Co., Ltd. – Safety and Quality
HACCP System: since 1993
„A” (High) Level BRC Certificate: since 2003

15. MIRELITE MIRSA Co., Ltd. - Successes
1993 „Heart Friendly Product” qualification for 3 products
1998 „Excellent Hungarian Food” Trademark for 8 articles
2000 „Excellent Hungarian Food” Trademark for 2 items
2007 PLMA (Private Label Manufacturers’ Association): Novelty Awards for 6 products
2008 SIAL Novelty Prize: „Nyírség” Soup Dumplings
2009 Award of the Profession: The Hungarian Supplier of the Year
2010 Gourmet Award of SIAL d’Or: Bear’s Garlic
Golden Thaler Reward: „For the Outstanding Performance of the Industry”
Hungarian Brands Award for „MIRELITE” brand
2012 Foodapest Category Winner
2012 Hungarian Agroindustrial Quality Prize
2012 Hungarian Product Grand Prix: „Wild sauce”
2012 „Ambassador of the Hungarian Food Industry”
2013 Gulfood Highly Commended New Product
2013 Hungarian Product Grand Prix „Fruit
filled Dumplings”
2014 MIRELITE MIRSA became the small and medium-sized enterprise of the April month in Hungary
2014 Hungarian Product Grand Prix: „8 vegetable mixes”
2015 OMÉK Award: Apple croquet
2016 „FAIR PARTNER” award

16. MIRELITE MIRSA Co., Ltd. – Brand History
Renascence of „MIRELITE” brand
Refrigerating Industry National Company
Creation of „MIRELITE” brand
1945
1963
2012

17. MIRELITE MIRSA Co., Ltd. – Meaning of „MIRELITE”
Mezőgazdasági (Agro)
Ipari (Industrial)
Részvénytársaság (Company Limited by Shares)
ELITE product
since 1945

18. MIRELITE MIRSA Co., Ltd. HUNGARIAN Brand HUNGARIAN Raw Material
HUNGARIAN Workforce
HUNGARIAN Ownership M D A

19. MIRELITE MIRSA Co., Ltd. – Presence in the World

20. MIRELITE MIRSA Co., Ltd. Taiwan

21. MIRELITE MIRSA Co., Ltd. - Products
40 different vegetables
16 types of fruits
18 pastries
3 herbs
Several other vegetable mixes and ready-to-serve dishes

22. MIRELITE MIRSA Co., Ltd. - Product Groups
Meat Products
Semi-Finished Goods
Pastries
Fruit Articles
Vegetables

23. Marketing

24. Thanks for your kind attention!