1. Exploring Possibilities of Weather in the Cockpit with FPAW at NBAA
October 2017
Exploring Possibilities of Weather in the Cockpit with FPAW at NBAA
Brett Northcutt

2. Agenda
Challenges with weather in the cockpit today
Vision of cockpit weather in 5 to 10 years
What does Honeywell pursue? What is the process?

3. Challenges with Weather in the Cockpit
Ever-increasing number of weather models and data
Ground Radar
Cloud
Top
Airport Weather
PIREPs/
AIREPs
Lightning
Winds Aloft Forecasts
Weather data is incomplete
How do we make weather improvements profitable?
Interpreting the data is getting harder and harder for real-time tactical decisions
Training and learning curve are time intensive;
New features hard to keep up with; we want to make sure there are no errors in interpretation
Trust: What about two sources of data which are similar but not giving the same answer; which do you trust?
Heirarchy: What about hierarchy? What about two competing weather issues? Which should I avoid? Lightning or HAIC?
Do you know when to use strategic weather (WIS) vs tactical weather (Weather radar)?
Higher resolution in numerical models can be misleading and does not mean more accurate
BUT … Weather data is still vastly incomplete and will improve exponentially over the next 5 to 10 years; More sophisticated weather models and sensing capabilities coming out constantly
What standards do we use?
Who owns integrating various sources of data?
Are weather data and tools positioned and interpreted properly (strategic vs tactical)
How do we make weather improvements profitable?
Value stream is ripe with ownership claims; many entities want a piece of the value
Airlines Getting more sophisticated
OEMs creating their own weather
New sensors and services cost money to develop but low willingness to pay? How do we prioritize? How do we decide which to pursue?
What Does This Mean for Future Weather in the Cockpit?

4. Vision of Weather in the Cockpit
Connected Weather Radar
Airborne Atmospheric Sensors
Ground Based Atmospheric Sensors
Ecosystem picture is an example of all of the generic sensors which are going to be gathering weather  going to make decisions tougher without the right planning, hierarchy, interpretation
Connected Aircraft - Anticipates opportunities and offers unique insights using the power of analytics and a secure communication link to and from the aircraft.
3 examples of new sensors are shown; many others coming
Vision -Leverage the Connected Aircraft and a larger sensor ecosystem to simplify how weather data is presented to the cockpit
reduces cost for fleet owners and improves experience for passengers, pilots, and flight operations.
Weather, if not handled properly, can lead to delays, reduced profits, safety issues  if handled properly, and automatically, can save $s
Goal is to make weather as easy to interpret and action as possible  Automated re-route is ideal end-state
Leverage the Honeywell Connected Aircraft© and a larger sensor ecosystem to simplify how weather data is presented to the cockpit
Add and Connect New Sensors and Simplify

5. How We Pursue Opportunities
Market
Which markets do we want to be in?
Which markets are growing?
Which markets can we be competitive in?
Needs
Voice of the Customer
Needs – Rank and weight
Segmentation – Pick your customers
Value
Can we deliver disproportionate value?
Is the customer willing to pay for it?
How do we differentiate? User Experience!
How do we know what we want to pursue?
Markets
Look for markets with high CAGRs; much faster than the industry in general
Entrenched competitors? High barriers to entry?
opportunity for disruption in business model
Needs which are not being met
Voice of the Customer and Observational Voice of the Customer are key to identifying latent and unmet needs
Not all customers in a market have the same needs and willingness to pay
Identify and confirm value exists and customers are willing to pay for it.
Target Customers that agree with value and are willing to pay for it (segmentation)
Basic Customer- and Needs-Driven Approach

6. Wrap-Up
Challenges with weather in the cockpit today
Increasing interpretation complexity
Incomplete data
Need to make money
Vision of cockpit weather in 5 to 10 years and what needs to be done
Leverage connectivity
New sensors to cover gaps in existing weather
SIMPLIFY and INTEGRATE
What does Honeywell pursue? What is the process?
Market  Needs  Value