1. How to promote research
Mentimeter Poll
How to promote research
Dr. Jan de Beer

2. Importance of promoting research
Research promotion
Improves visibility
Increases chances of:
- being cited
- building collaborations
- being recognized as a good researcher
- scientific advancement

3. Citation metrics - Bibliometrics
Measuring citations
H-index
i10 index
Citation metrics - Bibliometrics
Bibliometrics is a set of citation analysis methods to quantify the impact of academic literature and scholarly communications.
These metrics can be author- or journal-specific.
They are widely used by universities, funding bodies, and researchers’ themselves.
For a researchers, citation metrics are important from the point of view of getting new jobs, securing funds, and acquiring tenure.
The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar.
i10-Index = the number of publications with at least 10 citations. This very simple measure is only used by Google Scholar, and is another way to help gauge the productivity of a scholar.
The Eigenfactor score, developed by Jevin West and Carl Bergstrom at the University of Washington, is a rating of the total importance of a scientific journal. ... Eigenfactor scores and Article Influence scores are calculated by eigenfactor.org, where they can be freely viewed.
Measure the impact of academic literature
For journals
For authors
Used by universities, funding bodies, and researchers
Value for researchers: getting new jobs, securing funds, and acquiring tenure.

4. How to promote research?
Promoting research
Traditional methods
Presenting at conferences
Writing a review article
Citing your own research (not excessively)
Recent methods
Using social media networks
Publishing in OA journals
Getting an ORCiD
Next few slides will discuss each of these methods and more

5. How to promote research?
Present your work at conferences
Conferences are an excellent way of creating interest regarding your research.
Furthermore, they also give you an opportunity to meet experts and build collaborations.
Publishing collaboratively, and where possible with international teams, has been shown to improve the readership of papers.
We will begin with the traditional methods

6. How to promote research?
Cite your previous research when relevant to your current project
Be careful with self-citation.
Acceptable in the following scenarios:
Your current study is a continuation of a previous study or builds upon it.
You are building a coherent piece of work in a given field.
The ratio of the number self-cites to external ones is comparable to that of others in your field.
Refrain from excessive self citing.
self-citation is frowned upon in the scientific community

7. How to promote research?
Write a review article
Although empirical writing is important, reviews are more likely to be cited.
Ensure that your articles carry a meaningful abstract (technical content that does not have a relevant abstract is less likely to be cited).
Try to publish in special issues of journals (applies to empirical articles as well).

8. How to promote research?
Choose your
keywords carefully
Keywords can help your peers or members of your field search your paper using various abstracting and indexing services.
Once narrowed down, ensure that you use these phrases in your title and repeatedly in your abstract.
Search Engine Optimization (SEO) is important in ensuring that your work appears as high as possible in the results returned by search engines such as Google and Bing.

9. How to promote research?
Choose your keywords carefully
Why does this paper not even mention the word “light” in its title?
This paper does not even mention the word ‘light’ in its title

10. How to promote research?
Make your paper more accessible
Open access (OA) material is freely accessible once published online.
Publishing in OA journals helps increase the citation count to a certain extent.
If your paper is not published in an OA journal, post your pre- or post-publication prints to a repository.
Consider sharing your data on websites, such as Figshare or Dyrad, or UI’s…
However, it is expensive to publish in OA journals and not OA journals are of good quality.
Ensure that there is no copyright breach prior to depositing your paper on a repository.
There is some evidence that sharing your data can increase your citations.

11. How to promote research?

12. Use academic and social media networks
How to promote research?
Use academic and social media networks
Create and Maintain an Online Profile Engage in Scholarly Communications Networks Build Your Social Networking Profile Monitor Progress and Measure Success

13. Use academic and social media networks
How to promote research?
Use academic and social media networks
Researchers use Academia.edu to share their work, monitor the impact of their publications, and track the research of the academics they follow.
Researchers can also link their LinkedIn and Facebook accounts to their profile.
ResearchGate allows researchers to share their research, connect and collaborate with colleagues, ask questions, get answers and find solutions to research problems.
ResearchGate also provides a metric called “ResearchGate Score” (or RG Score) for authors, which is based on scientific reputation.

14. How to promote research? - an example

15. How to promote research?
Acquired by Elsevier in 2013, Mendeley provides a channel for researchers to connect with other researchers.
Mendeley is also a reference manager.
Mendeley Data allows authors to share their unpublished data.
Its groups functionality supports discussion, discovery, and innovation.
Mendeley Stats, a personal dashboard, provides access to the number of views, downloads, and citations of your publications.

16. How to promote research?
GoogleScholar is one of the most popular search engines for scholarly literature
Via GoogleScholar Citations, Google Scholar allows researchers to create author profiles.
It also allows the addition of co-authors to your network, helps authors keep abreast of new research in their field, and helps monitor citations to published work.

17. How to promote research?
LinkedIn is the world’s largest professional networking site.
Connecting with other researchers on LinkedIn provides a way of building an audience for your work and also helps to maintain relationships with past and current colleagues, peers within your field and contacts met at conferences.

18. How to promote research?
Twitter is the largest microblogging platform in the world.
It helps authors wishing to build reputation within their area of research and grow their networks.
It can also help faculty keep track of emerging trends within their discipline, generate discussion during the research process, provide feedback across a much larger audience, and help disseminate research once it gets published.

19. How to promote research?

20. How to promote research?
Not typically associated with professional activities, Facebook can provide opportunities to promote your work in an informal setting via your own Facebook page or via a publisher or journal page.
Facebook can be a good channel to share a link to your recently published work, news that is relevant to your field, or a link to an award announcement.
A recent survey in Nature showed that 15% of surveyed scientists are regular Facebook users and over 20% use it to post work-related content.

21. How to promote research?
Preparing a short animated video based on your research and posting it on YouTube can help improve the visibility of research.
Also, posting vlogs regarding your research or related topics can create interest among the viewers.
The link to your papers or your lab’s website can always be posted in the video description.

22. Create an ORCID How to promote research?
ORCID is a persistent identifier that distinguishes you from every other researcher.
It solves the problem of multiple researchers having the same name .
ORCID also ensures you are recognized for your work via integration with key research workflows such as manuscript and grant submission, as well as some of the scholarly collaboration networks and wider industry tools (such as ResearchGate, Academia.edu, Web of Science, Kudos and ImpactStory).
Many publishers, institutions, and funders have embraced ORCID.
Once you have completed your ORCID record and connected your ORCID with your preferred services you can automatically push updates to multiple platforms, avoiding the need to enter the same information in multiple places as you add new publications

23. How to promote research?
Write a blog
A blog provides a forum for you to test out new ideas and promote your publications to a different audience.
Remember to provide regular updates to highlight your research (provide links to published work too).
Share information on your work in progress.
Provide commentary on topics of interest.
Post visually appealing content.
Design the title/headline carefully, so as to draw in a maximum number of readers.

24. How to promote research?
Write a blog
Blog with worldwide following
This well known blog by NIH researcher Dr. Resnik has a worldwide following.

25. How to promote research?
Actively promote your work
Create your own website.
Websites should provide the following information:
Information on your current research projects.
Publications in a chronological order.
Key collaborators.
Students, postdoctoral fellows, and other staff members (current/past).
Individual and group achievements.
Funding acquired.

26. How to promote research?
Many leading labs in the world have their own websites.
You can also your published paper to all interested stakeholders.
If relevant, give your papers to students as reading/reference material.
Remember to update your research profile on the university website.

27. How to promote research?
Resources for creating your website

28. How to promote research?
Track your progress
Tracking your online profile is as important as making one.
There are several online tools available to help you track the progress of your research profile.
Based on these analytics tools, you can reform your marketing strategies for future publications.

29. How to track the promotion?
Regularly monitoring the metrics available via each of the communication channels can be useful in determining the effectiveness of individual tools. However, while each of the academic social networks allow you to track platform specific metrics they are often information silos and you may wish to use a tool that allows you to monitor and track your performance on a broader scale across multiple networks and channels. Tools in this category include Altmetric.com, ImpactStory.org and PlumAnalytics.com. Others include ScienceCard.org, PeerEvaluation.org, ResearchScorecard.com, and ReaderMeter.org.

30. Get the Best out of Altmetric
- Track who is interacting with your work, and where they are based
- Benchmark your activities against others within your field by reviewing your “score in context”
Include Altmetric data in progress reports to demonstrate the influence of your work beyond the traditional measures of impact; show the engagement your work is attracting beyond academia
Altmetric data can be an excellent way for early career researchers to gain recognition for their research, providing data, which can be used in job and funding applications
Sign up to receive alerts each time your work is mentioned

31. 3-step promotion strategy
Disseminate
Discuss
Track progress
Present at conferences
Write review articles
Cite your previous research
Share data and figures
Use academic/social networks
3-step promotion strategy
Disseminate
Discuss
Track progress
Re-strategise your promotion approach based on the metrics
Write blogs
Make your website
Create an ORCID
Citation metrics
Usage-based metrics
Altmetrics

32. Thank you!
Mentimeter Poll

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All the best for your future papers!