1. Celerra NS: EMC² Unified Storage an Ideal Platform for VMware
Franck Duval / Yakov cohen
IP Storage Sales Manager - EMEA South

2. Customer Challenges Server proliferation System downtime
Consolidate servers
Increase utilization
Reduce hardware, power, cooling
System downtime
High availability
Increased uptime
Simpler disaster recovery
Hard-to-manage desktops
Better manageability and control
A familiar end-user experience
Fast deployment
Resource-hungry labs
Consolidate lab resources
Speed provisioning
Maintain IT control
Cut Power Consumption
Better Support the Business
Get a Better Return
on Investments
Today’s IT Department
Address Technological Complexity
Make IT
More Secure
Reduce Operating Costs

3. VMware Infrastructure 3.5
Solving Critical Business Problems Today Ž
Management
and
Automation
Infrastructure
Optimization
Business
Continuity
Desktop
Software
Lifecycle
Benefits
Consolidate and contain servers
Optimize your infrastructure
Manage and secure desktops
Maximize continuity and uptime
Automate your virtual labs
Virtual
Infrastructure
Resource
Management
Availability
Security
Mobility Œ
Virtualization
Platforms
Virtualization Platforms

4. Market Dynamics—Disaster Recovery is a Top VMware Requirement
“How important are the following motivations for adopting server virtualization?”
Very important
Important
Slightly/somewhat important
Not important
Doesn’t know or does not apply to me
Cut hardware costs
43%
39%
12% 6% 1%
Improve power and cooling
21%
37%
29%
10% 3%
Improve server manageability and flexibility
41%
46% 8% 4% 1%
Create a shared IT infrastructure
27%
40%
22%
10% 1%
Improve disaster recovery and business continuity
49%
34%
12% 4% 2%
Base: 197 server decision-makers at North American and European enterprises that are interested in, are implementing in the next 12 months, or have already implemented server virtualization for x86 servers (percentages may not total 100 because of rounding)
Source: Enterprise and SMB Hardware Survey, North America and Europe, Q3 2007; Forrester Research, Inc.

5. EMC Information Infrastructure for VMware
2007 Server Virtualization Survey Results, IDC
Celerra = Resilient storage to support the most demanding virtualized infrastructures
Celerra Replicator = Integrated business continuity/disaster recovery solutions for VMware SRM
Celerra SnapSure = Quick and efficient VMware VDI
Celerra + Avamar = Backup built for VMware
Celerra + ControlCenter = Management for virtual and physical infrastructures
Celerra + Smarts = End-to-end quality of service for VMware
Celerra + Services = Low-risk deployments and proven application support for VMware
Chart Source: IDC’s Server Virtualization 2007 Multi-client Study, Dec Chart shows percentage of survey responses to a question about primary brand of network storage attached to virtual servers. N=311
Accelerate the value of your VMware infrastructure

6. The Joint VMware/EMC Effect
The Path to Success
TIME
NUMBER OF VMs
Process and Tech Standard Phase
Extended Mobility
“VM 1st” Policy
Heavy-Use Phase
Disaster recovery
Tier 1 Applications
Backup built for virtual machines (VMs)
Performance/Quality of Service
VM mobility
VMware Virtual Desktop Infrastructure (VDI)
Light-Use Phase
Utility servers
High availability
Pilot Phase
POC servers
Test/development
Time

7. Storage Requirements for VMware Phases
Pilot Phase
Consolidated storage
Basic best practices
On VMware Hardware Compatibility List (HCL)
Light-Use Phase
Every protocol VMware can leverage
Highly available platform
Heavy-Use Phase
Site Recovery Manager integration
Proven VMware/application solutions
Storage VMotion integration
Virtual desktop integration
Process and Tech Standard Phase
Backup for VMware
Storage virtualization

8. Multi-Protocol Storage—Critical for VMware
VMware Infrastructure Data Center
ESX Cluster–“Simple”
AD, App Servers, Exchange 2007
iSCSI
APP OS
Shared Templates
ESX Cluster–“VDI”
Desktop VMs
APP OS
NAS/iSCSI
ESX Cluster–“Big IO”
SharePoint, DW, DSS
Fibre
Channel
SAN
APP OS Œ
Initial Deployment Ž
VDI Deployment
Big IO Deployment FC
iSCSI
NAS
Celerra Unified Storage
NAS, iSCSI, and Fibre Channel

9. Why Celerra for VMware No risk infrastructure High availability
iSCSI, NAS, and Fibre Channel
High availability
No-compromise, Five 9s ( percent) availability
Information protection
Celerra Replicator
Celerra SnapSure
Advanced functionality
Automated Volume Management
Virtual Provisioning
Ease of use
Celerra Manager
EMC Replication Manager
VMware Certified
E-lab certified, Reference Architectures
VMware Services
Enterprise
servers
Virtual Infrastructure
Virtual Machines (VMs)
APP OS
ESX Server
Virtual SMP
VMFS
network
Celerra
Management and Automation

10. Celerra No-Risk Infrastructure
Virtual Infrastructure Requires Flexible Connectivity
VMware Storage VMotion
Storage-independent migration of virtual machine disks
Zero downtime to virtual machines
VMware Distributed Resource Scheduler
Dynamic and intelligent allocation of hardware resources to the highest-priority virtual machines to ensure optimal alignment between business and IT
Celerra
iSCSI
NAS
Fibre
Channel
APP OS FC
SATA
Celerra Delivers
Multi-protocol connectivity
CIFS and NFS
iSCSI and Fibre Channel
Flexible storage choices
Fibre Channel and SATA disks
Multiple RAID levels
CLARiiON or Symmetrix

11. Celerra Flexible Deployment Options for VMware
VMware ESX Server
Fibre
Channel
SAN
EMC Celerra NS Series
APP OS
Flexible connectivity options:
NAS, iSCSI, Fibre Channel
Add Fibre Channel if required for bandwidth-intensive applications
Ethernet
iSCSI SAN
NAS

12. EMC Celerra Best Practices with VMware ESX
Feature
Fibre Channel SAN
iSCSI
NFS
ESX boot
Yes
Hardware initiator No
Virtual machine boot
Raw device mapping
N/A
LUN extension
Replication type
Application-consistent
Crash-consistent
Site Recovery Manager
Virtual machine as initiator
Security
CHAP
UNIX_Auth
Storage granularity
LUN
VM, files in VM
The choice of connectivity with VMware ESX is largely driven by application requirements and preference

13. VMware and NAS
Every VMware Guest Image is a File…and Managing Files is What NAS is Designed to Do
Provisioning storage for a data store is fast and simple
Automated Volume Management lets you provision by workload in four clicks
Virtual Provisioning by default improves utilization
Expand data store in real time with the click of a button
Scalable IP performance
Similar to iSCSI for most applications
VM granularity instead of LUN
Management simplicity (NFS/CIFS)
Use standard NAS protocols
Most applications benefit from CIFS shares
Backup/restore granularity
Backup VMs, or files within VMs
Restore multiple VMs, individual VMs, or single files within VMs
LAN-free
backup
CIFS Files
EMC Celerra IP
Network
APP OS
File System

14. Celerra High Availability
Virtual Infrastructure Requires High Availability
APP OS
APP OS
APP OS
APP OS
APP OS
APP OS
APP OS
APP OS
APP OS
APP OS
APP OS
APP OS
VMware HA
Automatic restart of virtual machines in case of server failure
No need for dedicated standby hardware
None of the cost and complexity of clustering IP
Network
Celerra Delivers
Multi-protocol connectivity
CIFS and NFS
iSCSI and Fibre Channel
Flexible storage choices
Fibre Channel and SATA disks
Multiple RAID levels
CLARiiON or Symmetrix
X-Blade
X-Blade
X-Blade
X-Blade
X-Blade
X-Blade
Celerra Five 9s availability
Celerra
NS80

15. Celerra No-Compromise Availability
Five 9s Availability
Advanced N+1 clustering
N+1 means no performance degradation after failover
Controller-based RAID
Consistent, predictable performance during RAID events
Independent management
Independent management station notifies and manages any failure events
No single point of failure
From network to disk drive
Service
Remote maintenance, call-home, automatic diagnostics

16. Celerra Information Protection
Virtual Infrastructure Requires Robust Data Replication Solutions
PRODUCTION
RECOVERY
APP OS
VMware Site Recovery Manager (SRM)
Simplifies planning and execution of business continuity/disaster recovery processes
Integrates with and inherits characteristics of storage replication solutions IP
Network
Celerra Delivers
Advanced replication solutions
Celerra SnapSure
Celerra Replicator
Host-based disaster recovery
Application-consistent IP
Network
Recovery time objective from hours to minutes

17. Celerra Replicator for iSCSI
Integrated with VMware Site Recovery Manager
Automates business continuity/disaster recovery
Provides an application-consistent, point-in-time replication solution for iSCSI
Replicates application-consistent iSCSI snaps via Volume Shadow Copy Service (VSS)
Sends only changed data over the wire
Managed by EMC Replication Manager
Production LUN available during replication; remote copy available for backup or repurposing
Cost-effective, long-distance data recovery
In the event of failure, the LUN copy can be made available as read/write
Changes to the LUN copy can be reapplied to the production LUN on failback
Local
Celerra
Remote
APP OS IP
Network
LUN
Copy
iSCSI Snaps
Prod LUN

18. Celerra Advanced Functionality
Virtual Infrastructure Requires Advanced Functionality
Enterprise
servers
Virtual Infrastructure
Virtual Machines
APP OS
ESX Server
Virtual SMP
VMFS
network
Celerra
Management and Automation
Enable and extends VMware functionality
VMotion and Storage VMotion
DRS and Distributed Power Management (DPM)
HA and SRM
Celerra Delivers
Virtual Provisioning, Automated Volume Management
Storage designed for demanding and dynamic loads
Simple and efficient provisioning
Confidence to add new virtualized servers without impacting existing applications
Provisioning times reduced 40 percent

19. Celerra Advanced Functionality
Continued
Logical application and user view
Physical
consumed
storage
Automated Volume Management
Provision by workload in four clicks
Virtual Provisioning
File systems
iSCSI LUNs
Logical size greater than physical size
Physical allocation in real time to logical size
Virtual Provisioning safeguards
Automatic File System Extension
iSCSI Dynamic LUN Extension
2 GB
1 GB
3 GB
User A 10 GB
Physical allocation
User B 10 GB
4 GB
3 GB
User C 10 GB

20. Celerra Virtual Provisioning and VMware
With Virtual Provisioning enabled
Additional storage allocated only when needed
File system automatically extends when its utilization reaches a high-water mark
Virtual machines are presented with upper-size storage limit
In this model
No need to over-provision
Unallocated space can be utilized across the virtual data center
Unused file system space
80 GB file system
5 GB
10 GB
15 GB
Unused file system space
80 GB file system
5 GB
10 GB
15 GB

21. Managing the VMware-Enabled Data Center
Need to Manage Physical and Virtual Environments End-to-End
Traditional view of resources change
Virtual servers, networks
One application per server becomes many-to-one
Flexibility of virtualization enables relationships to change frequently
VMotion, DRS, Storage VMotion
Celerra Delivers
EMC ControlCenter
Simple views of virtual and physical infrastructure
Dependency-driven configuration and problem management
Simplified planning and management
100 percent integrated with VMware APIs
EMC Celerra Manager, EMC Replication Manager
Manage Celerra storage and replication

22. Celerra Management Celerra Manager EMC Replication Manager
Simple, Web-based management for managing all Celerra components
Virtual Provisioning, Automated Volume Management
“At a glance” status
Predictive monitoring
Wizards for common tasks
EMC Replication Manager
Support for Celerra SnapSure and Celerra Replicator over iSCSI
Application-consistent replication for VMware
Microsoft Exchange and SQL, and Oracle
Host-based disaster recovery management
Replica 1
Replica 2
Replica 3
Replica 4

23. Optimizing the VMware Virtual Infrastructure
Need to Accelerate VMware Benefits
Management, operations, security, business continuity, storage network design—all need to adapt
Limited IT time and resources
Everything is happening faster
New skills, processes, methodologies, and best practices
Celerra Delivers
VMware-Certified blueprints for Celerra
Reference Architectures
Best practices, EMC E-Lab tested
Virtual infrastructure methodology
Virtual infrastructure assessment and strategy
Virtual infrastructure protection strategy
Virtual infrastructure design and implementation
Virtual infrastructure operational readiness
Virtual Infrastructure Design, Implementation, Migration, and Optimization
IT Operational Readiness
Infrastructure Assessment and Strategy
Cost Optimization $
Protection Strategies:
Recovery and Availability

24. Celerra Blueprints for VMware Environments
Reference Architectures
Details about proven configurations
Accelerates end-to-end deployment
Best practices and supporting technical validation documents
Helps optimize the performance
How to install, configure, and integrate the entire solutions offering
EMC E-Lab tested
EMC experience and proven methodologies help you get the results you need—predictably, reliably, and faster

25. Virtual Infrastructure
USE CASE
Celerra Unified Storage Consolidation with VMware
Consolidated all servers
Consolidated all storage
All file servers eliminated
Supports Fibre Channel if required
Benefits
Improved utilization
Improved data availability
Leverages the existing LAN infrastructure
LAN-free backups
Lower total cost of ownership FC
CIFS, NFS
VMware
ESX Servers
LAN
iSCSI
LAN-free
backup
NAS
Add Fibre Channel if required for bandwidth-intensive applications
Use Storage VMotion to nondisruptively migrate VMs
Outlook users’ file clients
Celerra
APP OS
Exchange and SQL

26. Infrastructure Optimization
USE CASE
Celerra NAS Protocols with VMware
Consolidated all servers and storage
Eliminate Windows file servers
VMware uses NFS
Clients and Windows applications use CIFS
Virtual Provisioning
Benefits
Simplified provisioning and ongoing management of data stores
No learning curve for NAS management
Leverages the low-cost IP infrastructure
LAN-free backups and restores at the VM and file level
Lowest total cost of ownership
CIFS
VMware
ESX Servers
LAN
LAN-free
backup
Clients
Celerra
CIFS Files
APP OS
NFS

27. EMC AVAMAR Changed the Game
Traditional
Full and incremental backup: move 150–200% of data/week
Hardware
VMware
Disk
NIC
Memory
CPU
APP OS
Avamar is backup designed for VMware
Up to 95% reduction in data moved
Up to 90% reduction in backup times
Less data, faster backups
Up to 95% reduction in disk impact
Up to 95% reduction in NIC usage
Up to 85% reduction in CPU usage
Up to 50% reduction in memory usage
System state Windows backup
Eliminates need for host backup
Available as VM and Physical Appliance
Built for VMware
Efficient VMware backup: move 2–7% of data/week
Hardware
VMware
Disk
NIC
Memory
CPU
APP OS
“Avamar provides a huge time and cost savings for backup of multiple virtual machines.
With Avamar, we can centrally manage all of our backups, and we also gain the ability to rapidly restore data down to the file level.”
Curtis Damhof, Network Manager, St. Peter’s Health Care Services 27

28. How VDI Impacts Infrastructure Requirements
Information Infrastructure Must Support Thousands of Users Sharing the Same Resources
EMC Celerra
Rainfinity
User Level
Undelete
iSCSI
CIFS NFS IP
Archive
Point-in-time copy 1
User Data Share
Point-in-time copy 2
Point-in-time copy 3
VMware VMFS OS
APP
Predictable performance
Continuous availability
Efficient scalability
IT’s ability to leverage existing infrastructure can simplify
VDI deployment and management

29. Desktop Management Celerra and VMware VDI Benefits
USE CASE
Celerra and VMware VDI
Consolidate, centralize, and secure the desktop environment
Rapidly deploy systems from gold copy
Desktop VMs and CIFS shares for user data in a single platform
Benefits
Provision thousands of desktops in minutes with Celerra writeable snaps
No-compromise availability for the desktop
Advanced functionality
Lower total cost of ownership
Thin Clients
ESX
Servers
Desktop VMs
APP OS
APP OS
APP OS
Up to 1,000 Writeable Snaps
CIFS
VDI
Gold
Copy
NFS/ iSCSI
Desktop
User Data
Celerra

30. VDI at Scale Requires Enterprise-Class Tiered Storage
Two Different Storage Needs
ESX Servers
Thin Clients
LAN/WAN
Desktop VMs
APP OS
VDI Boot
User Data
Virtual boot disk for each client simplifies management of boot image
Must have unlimited scalability and uninterrupted user access
Virtual “My Documents” folder to store user data and service over the network centralizes management
Need to minimize cost and complexity of backup and management
EMC Differentiators
Predictable performance
Continuous availability
Automated tiering
Celerra NS

31. Tier 1 – Current Working Pool
User Data: EMC Tiered Storage Minimizes the Cost and Complexity of Backup and Management
Policy-Based Management to Automate Tiering, Mobility, Replication, Archiving, and De-duplication
Support high service levels
Weekly full saves
Offsite tapes monthly
Support moderate service levels
Few (if any) backups
Fewer offsite tapes
Move inactive data out of production
De-dupe to improve utilization
ESX Servers
Thin Clients
LAN/WAN
Desktop VMs
APP OS
VDI User Data
Tier 1 – Current Working Pool
Tier 2 – Aged Data
Tier 3 – Archive Data
Key Benefits:
Reduce backup requirements by up to 70 percent
Less money for backup systems, media, and management
Improve service levels
Faster backups and restores
Optimize storage utilization
Reduce Tier 1 storage needs through archive and de-duplication in Tier 2

32. Ensuring User Identities for VDI
EMC RSA SecurID Authentication
VDM
Administrator
ESX Server hosts running Virtual Desktop virtual machines
Microsoft
Active
Directory
VirtualCenter
Server
EMC RSA
Authentication
Manager
Connection
Network
How do users authenticate?
Does the user have permission to view or use sensitive company data?
Effectively deliver employee authentication while managing costs and assuring a trouble-free integration process

33. From 1-1000s of VMs in 10 minutes, ~2x storage needed
EMC Solutions in the VMware – Fast, Simple “Free” VDI
Finish:
From s of VMs in 10 minutes, ~2x storage needed
T = 0
Start: create base VMDK
10GB
Step 1: 4-8 Base Images
T = 5 min
80GB
Step 2: writable snapshots
(limited by ESX 255 LUN/ 64 NFS limits)
T = 10 min
80GB + 32KB per snap (32MB for 1000 snapshots)
Pros:
Extremely fast – important for image updates
Virtually no storage used
Cons:
Like all similar techniques – writes scale, reads don’t (they all hit the orginal blocks)
- 33

34. EMC Infrastructure for Deploying VDI —Celerra
EMC Celerra NS-480

35. Benefits of Celerra in a VDI Environment
EMC Benefit
Impact
Thousands of iSCSI snaps/VM replicas in minutes
Reduced time to deploy
Reduced support costs
Thin provisioned storage
Avoid wasted disk space
Reduced storage costs
Snaps can be easily refreshed and reverted
Improved security
Reduced desktop restore time
iSCSI LUN clone
Fully allocate VMware device copies
CIFS support for user folders
Single platform for all storage needs
Centralized management
Improved system maintenance processes
VMware ESX Server Cluster
EMC Celerra iSCSI LUNs
Golden Desktop Image
Virtually provisioned disk
VM.vmdk
VM.vmx …
Celerra iSCSI Snap LUNs
(virtually provisioned)
…1,000
Discovery and import of VM replicas 35

36. Makes disaster recovery rapid, reliable, manageable, affordable
USE CASE
Celerra and VMware SRM
Celerra Replicator controlled by VMware SRM
Define Celerra and VMware business continuity/disaster recovery workflows for setup, testing, failover, failback
Benefits
Simplifies and automates disaster recovery
Make disaster recovery a property of the VM
Provides central management of recovery plans from VirtualCenter
Turns manual recovery processes into automated recovery plans
PRODUCTION
RECOVERY
APP OS
Celerra
ESX Servers
APP OS
APP OS
APP OS
APP OS
ESX Servers
Celerra Replicator
Celerra
Makes disaster recovery rapid, reliable, manageable, affordable

37. EMC Celerra Family The Industry-Leading IP Storage Platform Integrated
Dedicated storage
Easy to deploy
Simple to manage
Fibre Channel option
Gateway
Shared storage
Add NAS, iSCSI to Fibre Channel SAN
Highest storage usage
Consolidated management
NS40
NS20
NX4
NS-120
NS-480
NS80
NS40G
NS80G
NSX
Availability
Failover
Advanced clustering
Number of blades
1 or 2
1 or 2*
2–4
4–8
Connectivity
NAS, iSCSI,
Fibre Channel option
NAS, MPFS, iSCSI,
Fibre Channel
Storage
CLARiiON
CLARiiON, Symmetrix
Maximum usable IP storage capacity
(blade/system)
16 TB/ 32 TB
32 TB/ 64 TB
64 TB/ 128 TB
128 TB/ 384 TB
128 TB/ 896 TB
* NS-480 supports dual blade only

38. EMC Celerra: An Ideal Platform for VMware
Number One in NAS Revenue Share*
SERVICE LEVEL
COST
iSCSI, NAS and Fibre Channel connectivity
No-compromise, Five 9s availability
Automated Volume Management
Virtual Provisioning
Replication Manager
Celerra Replicator
Celerra Manager
VMware-certified
CLARiiON
Celerra NSX
Symmetrix
NS80G
NS40G
Symmetrix
CLARiiON
NX4
NS120
NS20
NS480
NS40
NS80
* IDC, Q4 2007

39. Celerra NS-120 and NS-480 Include CLARiiON CX4 Series Advanced Functionality
Available to Fibre-Channel Attached Hosts
UltraFlex technology
Dual protocol, hot pluggable, and future-ready
Concurrent local and remote (CLR) replication
Integrated RecoverPoint splitter to simplify deployments
Drive Spin Down, low power SATA II drives, Adaptive Cooling
New energy-efficiency technologies
64-bit FLARE and multi-core processors
Up to twice the performance and scale
Flash drives
Tier “0” storage with 30 times more IOPS
Virtual Provisioning
Increased utilization and easy provisioning
Celerra NS-120
Celerra NS-480

40. Thank you.