1. Creative Video Agency for Recruitment
IDEAS
STRATEGY
PRODUCTION
MARKETING

2. Let’s get Interactive 01 02 03 04 05 06

3. 3 reasons why it’s great to work at your school 3
3 reasons why you love working as a teacher 3

4. WHY VIDEO? The Human Part1
Visual Processing is what our brains were made for 2
Colour captures attention 3
……so does movement 4
We can understand visual information in an instant 5
We remember visually
Source: Canva

5. EMOTIONAL TRIGGERS IN VIDEO MARKETING1) 2) 3)
Joy
Pride
Amusement 4) 5) 6)
Fear
Surprise
Affection 7) 8)
Uncertainty
Trust
Source: Moovly

6. Amusement 1million – 50 million 51 million – 100 million 100 million +2
51 million – 100 million 3
100 million +

7. 1,000,000,000

8. “
people around the world are now watching a billion hours of YouTube’s incredible content every single day! ”
Source : YouTube

9. Engagement 500M people watch Facebook videos every day1
82% of Twitter users watch video content 2
Including video in an can increase click-through by % 3
Source: HighQ

10. Audience Breakdown - UK September 2017
INSTAGRAM
YOUTUBE
FACEBOOK
Total Unique Visitors

11. THE BUYER’S JOURNEY 02 01 03 04 PURCHASE DECISION AWARENESS
CONSIDERATION 01

12. THE RECRUITMENT JOURNEY

13. THE CANDIDATE JOURNEY 02 01 03 04 HIRED INTERVIEW JOB ADVERTISEMENT
JOB APPLICATION 01

14. JOB ADVERTISING JOB NEWSPAPER www.jobviddy.com INDUSTRY PUBLICATION
WORD OF MOUTH
RADIO
RECRUITMENT AGENCY

15. JOB ADVERTISING - TODAY
RECRUITMENTAGENCY
INDUSTRY PUBLICATION
NEWSPAPER
RADIO
REVIEW SITES
JOB
WORD OF MOUTH
CAREER EVENTS
SOCIAL MEDIA
JOB BOARD
SCHOOLSWEBSITE

16. Building the Right Strategy1
What are your recruiting goals
Increase Applications
Reduce Applications
Improve application quality/relevance
Build brand awareness 2
Who are your target audience / candidate personas. Where is my target audience, what channels will I use 3
What resources do you have available 4
How / where will I convert people
On the website
Landing Page
Form

17. Job Advert VIDEOS TO PRODUCE 01 www.jobviddy.com Promotional Video
Specific Function Video
Day in the Life
Staff Interview
Pupil Interview
School Tour
Career Stories

18. Application Interview
Thanks for your Application
The Application Review Process 02
Interview
How to prepare for the interview
The Interview Process
Who you will meet
How to find us 03

19. Hired Added Value 04 www.jobviddy.com Congratulations School Welcome
Department Welcome 04
Added Value
Birthday Congratulations
Anniversary Congratulations
Award Congratulations
School Achievements
School Events

20. Where to Use Video Website Social Media Video Platforms Landing Pages
Newsletters
Marketing
SMS Marketing
Signatures
Business Cards

21. THINK
BIGGER