1. Aristotle’s Three Ways to Persuade
A Liberty PowerPoint in 2-D
Essential Question: How can I become a more persuasive speaker and writer?

2. Who is Aristotle?
Aristotle ( BCE) is the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and ethics to physics, biology, psychology, politics, and rhetoric.

3. What is rhetoric? Rhetoric is the art of persuasion.
The goal of persuasion is to change others’ point of view or to move others to take action.

4. What is logos, ethos, and pathos?
Logos = Logic
Ethos = Ethics (Credibility, Trust)
Pathos = Emotions

5. Logos Logos is an argument based on facts, evidence and reason.
Using logos means appealing to the readers’ sense of what is logical.
Ex. You should buy me this laptop because it will help me with school.

6. Where is the Logos?

7. Pathos Pathos = argument based on feelings
Using pathos means appealing to readers’ emotions and feelings.
Ex. Mom, Dad, I love you . . .

8. Where is the Pathos?

9. Ethos Ethos is an argument based on character.
Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical.
Ex. That one friend you approve of will be there, so you should let me go to the party.

10. Where is the Ethos?

11. Three Branches of Ethos
phronesis - practical skills & wisdom
arete - virtue, goodness
eunoia - goodwill towards the audience

12. What Argument is This?

13. What Argument is This?

14. What Argument is This?

15. Assignment:
Part 1:
Write one statement for each of the three persuasive appeals for your favorite restaurant/company.  Convince your audience (the class) that your restaurant/company is the best restaurant/company. You need one statement for ethos, one for logos, and one for pathos.
Part 2: 
Create a written, visual, or recorded advertisement for your chosen restaurant/company using all of the persuasive or argumentative appeals to convince the class that your restaurant/company is the best.  You will present this to the class.  Be sure you can identify and explain which appeals you used and how they work.

16. Adapted from the following sources: