1. Self Concept, Proactivity & Locus of Control
Session 3
Self Concept, Proactivity & Locus of Control
Case: Al Ruskin

2. Questions for Discussion
What are the salient characteristics of Amalgamated Industries?
What are the personal attributes of Al Ruskin?
What problems is Al Ruskin facing?
If you were Al Ruskin, would you stay with the Amalgamated Industries or leave it?
If you decide to stay, what would you do to be effective?

3. SELF CONCEPT
Self Concept is the way individuals define themselves as to who they are and derive their sense of identity.
FORMATION OF THE SELF-CONCEPT
Built from information from others
Built from information from ourselves
Once a self-concept is formed, it
is complex to change
How you view yourself and the
way others view you can differ

4. FOUR FACTORS IN SELF CONCEPT
Self-image
- The way I see myself.
Ideal-self
- The way I would like to be.
Looking glass-self
- How others perceive my qualities and characteristics.
Real-self
- What I really am.

5. Self-concept of Leader Self-concept of Manager
Self-concept e.g.,
Born Leader
Initiator
Smart
People Oriented
Flexible
Born Manager
Executor
Detail Oriented
Task Oriented
Disciplined
Leader
Manager
Self Concept
Self-concept of Leader
Self-concept of Manager