1. Advertising
ELL 3044

2. Info Gap
With your partner, try to find out where the names of different
companies come from. Don’t show your partner the information
you have.
Where does McDonald’s get its name?
This restaurant began in 1940 as a BBQ
restaurant named after its owners. It was famous
for making food quickly – fastfood.

3. Where Do These Companies Get Their Names?
1. What does KIA mean?
2. Where does LEGO get its name?
3. Where does Reebok get its name?
4. Where does Pepsi get its name?
5. Where does Google get its name?
6. Where does Volkswagen get its name?
7. Where does LG get its name?
8. Where does Starbucks get its name?
1. Where does Coca Cola get its name?
2. Where does Nike get its name?
3. Where does Audi get its name?
4. Where does Nintendo get its name?
5. Where does BMW get its name?
6. What store posts its hours (its opening to closing hours) in its name?
7. Where does Samsung get its name?
8. Where does IKEA get its name?

4. Advertisements 1. Which advertisements do you like the most?
2. How are the advertisements different?
How are they appealing to you?
3. What is the purpose of advertising?
4. Do you buy luxury brands?

12. Humor (pathos) Dentist recommended (ethos)
Sex appeal (pathos) Facts (logos)
Statistics (logos) Sports professional (ethos)

14. 1. a commercial 2. a target market 3. a jingle 4. a billboard
5. word of mouth
6. a logo
7. bandwagon effect
8. a pamphlet /
a flier
9. a spokesman
10. a mascot
11. product placement
a. a catchy song or slogan or music that people remember and is connected to a product
b. become interested in something because everyone is buying it, doing it, participating in it and you do not want to be left out
c. people talking about a product
d. an advertisement on television
e. a large, flat surface that advertises a product
f. the group of people the product is aimed at
g. a paper that advertises
h. a symbol connected with the product
i. a person who speaks for the company they represent
j. inserting a product into a TV show, movie to advertise
k. an an animal, person, or thing adopted by a group as its representative symbol and supposed to bring good luck.

16. We know them already…

17. what is the point of advertising?
Advertising – grabbing attention to inform people and sell your product (creating need – motivating the people to get them to buy your product).
Advertising (advertisen – to notify, to take notice of)
up to 5000 ads / day (notice around )
$592,000,000,000 spent on advertising globally in 2015
- Most recognized word in the world “OK”
- Second most recognized word in the world “Coca-Cola”

18. Who do these ads appeal to?

19. The acting was very dramatic, like an opera.
Soap opera (1920 ~ )
Is a type of show (first radio, then TV) that airs in the afternoon (1pm-5pm) for housewives.
The acting was very dramatic, like an opera.
Soap, detergent, shampoo, laundry soap companies used to show their commercials during this time. These advertisements were aimed at housewives.
That is where the name soap opera comes from.

20. advertising’s effect on women

21. the objectification of women in advertising
Viewing women as objects not
real people.
Women are photo shopped
to look younger, curvier, and
generally more attractive.
This can have a negative
impact on impressionable
women to maintain impossible
health standards.

22. Sexism in advertisements

25. ethics in advertising…
Selling weapons and other deadly products.
2. Using nudity in advertisements.
3. Promoting alcohol and tobacco through advertisements.
4. Having sports teams promote products.

26. ethics in advertising…

27. native advertising