1. Opportunities for cross-border publishing: Eastern & Central Europe
Andreas Wiele
Member of the Board,
President Magazines and International
Axel Springer AG, Germany

2. Eastern & Central Europe
18 countries
more than 300 million people
more than 25 languages
Today`s focus on 4 markets:
Hungary,
Poland,
Czech Republic and
Russia

3. Newsstands, newsstands, newsstands: Can you tell them apart?

4. Total advertising expenditure (in m €)
319% growth in 7 years
France 2001: 9 620
Source: FIPP handbook 2002/2003

5. Magazine adspend 2001 (in m €)
But total magazine spendings of all markets combined are only 26% of France alone
France: (34%)
13%*
15%
23%
13%
* Share of magazines
Source: FIPP handbook 2002/2003

6. Top 5 circulation 2002/2003 Women`s and TV-listings magazines are
pan-European bestsellers
Hungary Poland Czech Republic Russia
Story 380 Tele Tydzien Vlasta Dney 865
Nok Lapja 308 Zycie na goraco 671 Rhythmus Zivota 224 Liza 580
Tvr-Hét 292 Dobre Rady 537 Tydenik Televize 200 Readers Digest 450
Szines RTV 290 Przyjaciolka 527 Kvety 186 Czas dla was 420
Kiskegyed 223 Claudia 510 Chvilka pro tebe 185 Vot Tak 400
8 women`s magazines
6 TV-listings magazines
2 people magazines
2 gossip magazines and
2 general interest magazines
Source: publisher`s statement, without supplements

7. Panelists
György Szabo, Chief Executive Officer, Sanoma Budapest Publishing House Ltd., Hungary
Zbigniew Napierala, General Director, Edipresse Poland S.A., Poland
Tomas Böhm, General Manager, Ringier CR a.s., Czech Republic
Victor Shkulev, Chairman of the Board, Hachette Filipacchi Shkulev, Russia