1. "Subculture is the Way to Express Your Individuality"

2. How do teens express their individuality?
Young people have a particular relationship with the world.
A particular cultural grouping is a way for young people to express their individuality.
ROCKER 1
EMO 2
GOTH 3
HIPPIE 4
HACERS 5 5 6
PUNKS

3. The common elements of a subculture include:
1) relatively unique values and norms,
2) separate channels of communication,
3) a special slang not shared with society,
4) a sense of primary group belonging seen in the use of 'us' and 'them',
5) unique styles and fads,
6) a hierarchy of social patterns that clarify the criteria for prestige and leadership,
7) receptivity to the charisma of leaders and
gratification of special unmet needs.

4. Different subcultures different characters

5. Roker ROCKER A young person who wears a leather jacket, army boots
Rokers
Roker
ROCKER
A young person who wears
a leather jacket, army boots
and a cowboy hat.
He is associated with
something rebellious.
ROCKER
A young person who wears
a leather jacket, army boots
and a cowboy hat.
He is associated with
something rebellious

7. EMO EMO Emo are thought being emotional, sensitive, shy,
introverted. They
are also associated with
depression and suicide.
The main colours in
clothes are black and pink

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GOTH
The members of this
subculture
gather together to read
Bram Stoker about the
end of the world
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HIPPIE
Some classify these types
of people like drug users
and rock and roll fans.
Their behaviors differ
from social norms.
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2005
2006
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2008
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70%
90%
50%
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HACKER
They are the wizards of
computer community.
People with deep
understanding
of their computers
can do things with
them that seem magical
65%
83%
Describe a vision of company or strategic contents.
75%
50%
Describe a vision of company or strategic contents.
65%

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Contents
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1. Description of the business
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PUNK
They dress in shocking way
to express their identity.
They reject everything and
rebel against the society.
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380%
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300%
230%
150%
160%
70%
50%
100%
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17. Thank You!