1. Your Project Brief! Project Brief Launch date
You have just taken on the role of Head of e-commerce at Greenhous Vauxhall based at Telford. Your Marketing Director has asked you to produce an audit of the company’s products, marketing activities and the role of the company’s advertising agency.
Launch date
To be launched on September 27th at the Paris Motor Show and available to order from the end of October.
Working in partnership with…
Marketing Director
Sales Director
Marketing Executives

2. Learning Objectives UNIT TITLE: Unit 9: Creative Product Promotion
LESSON TITLE: Different Types of Media
CRITERIA: P4
COMPETENCY FOCUS:
Creativity: learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client.
Reasoning: Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment.
Learning Objectives
By the end of the lesson, you should be able to…
LO1) To identify the different creative media that can be used in a promotional campaign (Gui)
LO2) To explain how different creative media can be used to promote an organisation’s products/services (Reg)
LO3) To evaluate the use of different medias used in a promotional campaign using a balanced argument and reasoned judgments (Reg-Str)
SMSC: You will assess the different types of media available to a business and the moral and legal implications of this.
CRITICAL THINKING KEY:
Knowledge Application Analysis Evaluation

3. Different Types of Media
Types of media that can be used in a promotional campaign

4. Now explain why you think each one might be used by the business… Justify why you think it could be successful?

5. P4
Explain the reasons behind the choice of media in a successful promotional campaign
For your organisation, choose a successful promotional campaign that is currently in the media.
In a short report, describe the campaign and explain the possible reasons behind the choice of media. Why do you think it is successful?