1. Communications
CANDRA V. HEALY | 2018

2. Consider your audience
LISTEN TO YOUR PARISHIONERS
ENGAGE THE UNENGAGED
BEWARE THE VOCAL MINORITY

3. Communication goes both ways
L I S T E N I N G
Communication goes both ways
T A L K I N G

4. Less is
more.
WHEN CREATING WRITTEN PIECES FOR THE BULLETIN, S, FLYERS OR LETTERS, KEEP IT BRIEF.

5. E-Mail Marketing THE ADVANTAGES OF E-MAIL
USING PROPER MARKETING SERVICES

6. Parish E-Zine WEEKLY EDITIONS SENT TO E-MAIL
SPECIAL ARTICLES ON IMPORTANT TOPICS, LECTURES, ADVOCACY EVENTS, PRAYER SERVICES, FILM NIGHTS
INTERNALLY IGNITES PARISHIONER INTEREST
EXTERNALLY ATTRACTS COMMUNITY PARTNERS
BRAND DEVELOPMENT

7. “
56% OF MILLENIALS (AGES 18-30) CHECK OUT A PARISH’S WEBSITE BEFORE VISITING THE CHURCH.
-The Barna Group “

8. Up-to-date Internet Content

9. Up-to-date Online Presence
TOOLS SUCH AS #HASHTAGS AND LIVE TWEETING ALLOW PEOPLE TO FOLLOW YOUR PARISH IN REAL TIME AND RELEVANCE

10. Facebook
MOST USEFUL FOR EVENT PROMOTION

11. Event Promotion
CONSISTENT LOGOS
MULTIPLE PLATFORMS

13. Engaging New Prospects

14. Utilizing Space
TO REFLECT AND REINFORCE YOUR VALUES

15. Questions? Candra V. Healy Chair, Justice & Peace Committee
Saint Ignatius Catholic Community
The Jesuit Church of Baltimore