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History of IS within Organizations
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Problems of Functional Systems
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Electronic Business * E-Commerce (Chapter 8) the buying and selling , marketing and servicing, delivery and payment of products, services, and information over the Internet, intranets, extranets, and other networks between customers, suppliers, and other business partners. E-Business – includes E-commerce plus the on-line exchange of information. Collaboration and communication Web-enabled business processes
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Enterprise Application Architecture *
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System Software Vendors Customers Enterprise Resources Products $ $
SCM Baan i2Tech Manugistics Oracle SAP ERP Baan Oracle SAP CRM Kana Siebel SAP Oracle Clarify Pivotal
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Enterprise Architecture (1)
Facilitate change management by linking strategic requirements to systems that support them and by linking the business architecture to application architecture. Enable strategic information to be consistently and accurately derived from operational data startsmarts and zero delta...
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Enterprise Architecture (2)
Promote data sharing in hopes of reducing data redundancy and maintenance costs Improve productivity through component and service development, management and reuse Reduce software development cycle time by providing tools, models, catalogs of services, etc
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Enterprise Architecture (3)
Rigorous and standardized way to evaluate commercial products and services Construct the extended enterprise where customers and business partners interact electronically. Unify regulatory and legal compliance efforts Gain discipline around common IT security practices
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THE CONNECTED CORPORATION
General audience and purpose of SCM, CRM and ERP
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THE CONNECTED CORPORATION
Data points where SCM, CRM, and ERP integrate
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THE CONNECTED CORPORATION
At the heart of all ERP systems is a database, when a user enters or updates information in one module, it is immediately and automatically updated throughout the entire system
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CUSTOMER RELATIONSHIP MANAGEMENT’S EXPLOSIVE GROWTH
Forecasts for CRM Spending (in billions)
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CUSTOMER RELATIONSHIP MANAGEMENT’S EXPLOSIVE GROWTH
CRM Business Drivers
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Customer Relationship Management Systems (CRM)
CRM uses technology to create a cross-functional enterprise system. Integrates and automates many of the processes in sales, marketing and customer service that interact with customers. Operational CRM – supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers Analytical CRM – supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers
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Analytical CRM
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Operational CRM supports customer life cycle
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USING IT TO DRIVE ANALYTICAL CRM
Personalization – when a Web site knows enough about a persons likes and dislikes that it can fashion offers that are more likely to appeal to that person Analytical CRM relies heavily on data warehousing technologies and business intelligence to glean insights into customer behavior These systems quickly aggregate, analyze, and disseminate customer information throughout an organization
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ERP application components
Enterprise resource planning – integrates all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so that employees can make decisions by viewing information on all business operations
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Costs of implementing a new ERP *
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BASICS OF SUPPLY CHAIN Organizations must embrace technologies that can effectively manage supply chains
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Electronic Data Interchange *
EDI - The automatic electronic exchange of standard business documents between computers of different organizations.
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Marketing Information Systems
Interactive marketing Interactive marketing:
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HRM Systems
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Accounting Information Systems *
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Financial Management System Examples
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