1. The Introduction and Strategy of Budapest Business School
Prof. Balazs HEIDRICH
Rector

2. Traditions
Academy of Commerce – 1857 First college of commerce education in Central Europe – 1899 University of Applied Sciences – 2016 Public university

3. Facts The largest business school in Hungary (16 000 students)
4 faculties, 11 Bachelor’s and 8 Master’s programs
6 Dual Education programs
Approx. 450 professors and researchers
Wide corporate network – over 900 partners – Bosch, Mercedes etc.
Contacts with more than 200 higher education institutions in around 50 countries (Regional focus: Europe; East Asia)

4. Faculties
Commerce, Hospitality and Tourism, Budapest Finance and Accountancy, Budapest International Management and Business, Budapest Zalaegerszeg Faculty of Business Administration

6. Msc/BSc Programmes Bachelor programmes
Commerce and Marketing (English, German)
Faculty of Commerce, Hospitality and Tourism
Tourism and Hospitality (English, German)
International Business Economics (English, German, French)
Faculty of International Management and Business
Communication and Media Studies (English)
Finance and Accounting (English)
Faculty of Finance and Accounting
Business Administration and Management (English)
Master programmes
Tourism management (English)
Faculty of Commerce, Hospitality and Tourism
International Relations (English)
Faculty of International Management and Business
International Economy and Business (English)

7. Mission: ”Develop ourselves to a major UAS player of the Central-Eastern European higher education area”
Initiatives
Projects
Double degree programmes

8. The Global Challenge
The business models of the world, therefore the role of business schools are in transition
Requirements for future generation of business leaders:
global perspective (international experience, multilingual),
technological smartness,
entrepreneurial attitude, creativity,
responsibility,
learning from experience

9. Budapest Business School - Strategic Goals
( )
Entrepreneurial University
Internationally acknowledged University (CEE)
Experience based learning environment
Socially responsible University

10. University of Applied Sciences
New era – double loop learning (how?- WHAT!)
”Most organizations die not because they do the wrong things, but because they keep doing what used to be the right things for too long…” (Doz - Kosonen: Fast Strategies)

11. Internationally competitive UAS
NIBS (Network of International Business Schools) accreditation (Hungary No. 1)
OBIC (Oriental Business and Innovation Center) (BBS-CBH)
BGE International conferences (HUN-JAP, OBIC etc.)
Double degree-s (Netherlands, Germany,Spain)
Highly successful EU projects
Growing number of SH students

12. Entrepreneurial University
Budapest LAB –SME Development Center
BBS Smart Campus (Center for all Entrepreneurial Programs)
BOSCH Department of Lean Management
Dual Training Center
Most business student in Hungary
Entrepeneurial center in HEI in HU!

13. International Research Activities
Centers of Excellences:
Budapest LAB
Sustainable Hospitality
Future of Higher Education
Cyber Business
Developing publication performance

14. Strategic objective: Experience based learning
Integrating teaching methods meeting the new generation student needs
Technical developments to support the efficiency of the educational work
Student oriented services
Expanding self-study possibilities
Developing student and staff work facilities in order to make it more motivational
Optimising student talent management

15. Socially Responsible University
Center for Sustainability and Network of Sustainability (working group, strategy)
Responsible business training-integral part of the curriculum
BBS became an advanced member of PRME (Principles for Responsible Management Education)
Sustainable Hospitality Center of Excellence
Senior Academy
Code of Ethics (2018)
”A workplace to be liked!”

16. International relations
Multilevel contacts with more than 200 higher education institutions
5 continents
40 countries
900 foreign students
Regional focus: Europe; East Asia (OBIC)
Active V4 multilevel cooperation

17. Thank you for your attention!