1. SUMMIT The place where diverse ideas and people meet. By Delaney Lyman
Hi I’m Delaney Lyman and this is my Capstone project, Summit, a new social media platform geared toward international demographics opinion and discussion.
The place where diverse ideas and people meet.

2. The Problem
There is no platform that brings questions directly to its intended audience and collects first-hand data.
There continues to be a lack of first-hand communication between online communities, that fosters ignorance and hate.
I started thinking about this during the election cycle last year, how people wanted first hand information, to ask question to a specific cohort and to receive valid information. Summit makes such communication not only possible but easy.

3. The Solution
Summit creates a space that supports targeted questioning.
Opens channels of communication between communities where the audience can easily provide feedback and be heard.
When I say supports, I mean the platform is engineered in every way to make it simple to pose questions and even simpler for the question to find their target and have it answered.
In my second point I mean that this application can create dialogue between communities and that my platform is designed to making answering questions easy, allowing the asker a better response and giving voice to those who might not participate if the action takes more than a click. In this platform the audience gets priority in the thread, allowing the intended audience to get their point across without large communities drowning them out or getting lost in the thread.

4. 18,041,080 subscribers 24,201,619 people/month 62,171,200 visits/month
Market Validation
r/AskReddit
18,041,080 subscribers
70,341 online
Yahoo! Answers (US)
24,201,619 people/month
62,171, visits/month
My application depends highly on my ability to create a large userbase, so we’ll now delve into some market validation and adoption strategy.

5. If I can adopt, even % of r/AskReddit’s user base, I will be on track with my projected financials.

6. Adoption Strategy Google output
Reddit’s r/AskReddit and other subreddits
Social Media advertising
Rewards for Early Adopters and Loyal Users
If a person googles a question that has been asked on Summit, it will link to the platform site and the question thread, as well as promote the viewer to sign up for the platform.
Heavy advertising on Reddit’s /askReddit
Heavy advertising through social media, especially on platforms such as Vkontakte that are specialized for a community.
The rewards for Early Adopters and Loyal/Constructive users will be experience points. Like on Steam users will be able to win experience points by participating and if they do so well there will be awards for things such as “top comment” or “hot post”.

7. User Acceptance Validation
Comes from the International Association of Public Participation
Source: IAP2 International Federation 2014

8. Costs Development: $50,850 Database: $ 1,380 Hosting: $ 216
Deployment: $
Marketing: $15,000
Total: $67,596
This projection is at a rate of $450 per day as estimated by Oozou at
Amazon Lambda and Amazon Redshift for Database and Hosting Pricing

9. Revenue
Analytics: Data from Summit will be sold to interested parties (marketers, intelligence agencies, normal users, etc.).
Advertising: Managed and self-serve ads.
Summit Silver: A membership plan that allows users to pay for premium features.
Amazon Lambda and Amazon Redshift for Database and Hosting Pricing
26k 3k
79k

10. Financials
67k
107k
40k
Development Cost
Estimated Revenue
Estimated Profit
Analytics: as stated previously, data from Summit will be sold in a clear format to interested parties (marketers, intelligence agencies, normal users, etc.).
Advertising: There are two ways to advertise on the platform, either through managed or self-serve ads. Though pricing for Summit will surely be different to begin with, pricing for Reddit’s managed ads starts at $30,000, and for self-serve ads at $5.00 cost per thousand (CPM) depending on the target audience.
Summit Something: This offering is a membership plan that allows users to pay for premium features. The premium features enhance the user’s experience in part by removing ads, allowing users to filter comments, allow for better comment management.
Projected to break even
Summit is projected to break even in it’s 11th month on the market.

11. Product
ASK ● ANSWER ● UNITE

12. Business Canvas
Age cohorts will include generation z and milllenials

13. Competition

14. Competitive Advantage
Intended Audience Answering
Easy Answering
Quantitative Results
Benevolent Mission Statement

15. Team CEO/Partner Lead Developers Database and Hosting Managers
Marketing Managers
User Testers

16. SUMMIT Thank you The place where diverse ideas and people meet.
-add adwords to financial projections in costs
How many active users do I need to make this successful
Flush out summit silver before I begin implements
Think about if I really need the inbox
Think about if people really want to end discourse
How to stop flamethrowing
Thank you
Delaney Lyman