1. Creating Priority Issues
Darren Blagburn
Institutional Effectiveness

2. Timeline/Outcome Priority Issues Class: 15 mins
Groups create the priority issues: 45 mins
Groups vote then refine the issue statement : 1.5 hrs
Outcome: Three priority issues for approval

4. Priority Issues-What Are They?
Creating priority issues is the development of categories focused on weaknesses, opportunities, or threats that have a high, long-term affect on the Institution
Weaknesses
Strengths
Threats
Opportunities

5. Categories
Looped an grouped the like items then created neutral headers-
People
Academics
Faculty and Staff Services
Access and Opportunity
Environment
Relationships/Perceptions

6. How are Priority Issues Composed
Definition For Priority Issues
Should say:
What is wrong, threatening, opportune
Why it matters
Should not:
Describe a cause or solution
Assign blame to a person

7. How are Priority Issues Composed
Define the issue (examples)
Priority Issue 1- Marketing/Branding: ISU’s brand is not readily recognized throughout the state and region to potential students and partners, and where it is, it does not generate excitement and a positive emotion in the local communities even with continual University marketing.
Priority Issue 2- Faculty and Staff (Managing Centers for Learning): ISU’s Centers for Learning do not receive the necessary autonomy that would allow them the ability to grow and establish themselves within their communities as a local educational alternative.

8. Prioritizing Priority Issues1 2 3 4 5
Vote
Each individual gets three votes as their top three priorities. The top three become the Priority Objectives for the organization
Top 3 Priority Issues

9. Priority Issues
Questions?