1. Iowa Lottery Headquarters
Welcome to
Iowa Lottery Headquarters
Advertising & Media
Vendor Briefing

2. Terry Brown, Purchasing Manager
Team Introductions
Terry Brown, Purchasing Manager
Michael Conroy, Internal Audit and Online Accounting Manager
Rob Porter, VP Legal
Sally Robson, Advertising Manager
Teri Wood, VP Marketing
Teri Wood

3. Purpose of Vendor Briefing
Teri Wood

4. 1.6 - RFP Point of Contact/Terry Brown
1.5 - RFP Schedule
1.6 - RFP Point of Contact/Terry Brown
Public Records/Request for Confidentiality
Rob Porter

5. Sections 1.32 – 1.36   Key Points
Following Phase 1, the Lottery will designate Finalists for Media Planning and Buying Services and for Creative Advertising Services.
During Phase 2 those Finalists will submit the case studies and samples of work (see Appendix G), submit a price proposal, and present their work while hosting a site visit for the Lottery evaluation committee.
Lottery employees are prohibited from accepting gifts, including food, beverages or other items of value during any point of the RFP process. This includes the site visits.
Vendors are not allowed to submit news releases pertaining to this RFP process at any point. The results will be made public by the Iowa Lottery at the conclusion of contract negotiations.
Sally Robson

6. Section 2  Key Points
General Information to assist in learning about Iowa Lottery operations including:
More details are available at
Marketing structure
Product information
Advertising and Promotions
VIP Club
Sally Robson

7. Review of Sections: 3.15 – Accounting Records 3.16 – Right To Audit
4.4 – Financial Data
Michael Conroy

8. 6.6 - Evaluation of Technical Proposals
5.3 - Pricing Format
6.5 - Evaluation Steps
6.6 - Evaluation of Technical Proposals
Rob Porter

9. Appendix Summary
B Scope of Services – Outlines expectations for Media and for Creative Services
C Advertising Standards – Summary of the Iowa Lottery’s general ad policies
F Public Information – Directory of information available at
G Case Studies and Samples of Work – Details for the Phase 2 submissions
Sally Robson

10. Questions?
Rob Porter

11. Thank you!
This PowerPoint presentation will be posted on the Iowa Lottery's RFP web page following this meeting. 
Teri Wood