2. Reflecting your business in Virtual Reality
What is
Start up company, launched mid 2013
Joint activity of Wederic and MM-Guide
Currently team of 5, located in Utrecht
Launching customer: BPD (Bouwfonds)
Scope of activities: worldwide
Reflecting your business in Virtual Reality

3. Reflecting your business in Virtual Reality
What does
Dreamlake develops functional applications for Virtual Reality head mounted displays
Best known head mounted displays:
Oculus Rift Samsung GearVR Google Cardboard
Reflecting your business in Virtual Reality

4. Reflecting your business in Virtual Reality
An event by
An event by
Reflecting your business in Virtual Reality

5. Reflecting your business in Virtual Reality
An event by
Reflecting your business in Virtual Reality

6. Reflecting your business in Virtual Reality
What is
Reflecting your business in Virtual Reality

7. Reflecting your business in Virtual Reality
Virtual Reality according to
Reflecting your business in Virtual Reality

8. Reflecting your business in Virtual Reality
Application areas
All what exists and does not exists (yet)
(Future) urban area’s, buildings, houses (demo)
Impressions of stores, complex environments, safety situations
New product introduction, marketing movies, travel destinations
VRoom: model and change your house and the interior
VRDriver: virtual reality driving lessons or route rehearsal
Training for human behavior, safety, calamities
Reflecting your business in Virtual Reality

9. Reflecting your business in Virtual Reality
Technology required
We wanted to prove VR is excellent for unique experiences of situations and can be a new training method.
Challenge: VR = complete new technology area for hw/sw.
Available hardware was development kit only
In VR, there is not a multi function user interface, no devices
Overcome ‘VR Sickness’ and quality issues
Small distractions can take person out of ‘immersive’ feeling
Reflecting your business in Virtual Reality

10. Reflecting your business in Virtual Reality
MIT subsidy
Call for MIT came when we had to decide what to do:
complete new technology > risk of failure
not all skills present > need for specific personnel
this was the moment > act fast
Extra financial support helped us to make that decision. It was the starting point of Dreamlake.
Reflecting your business in Virtual Reality

11. Reflecting your business in Virtual Reality
Application process
Partner selection & topic matching criteria (already in place)
Application (partly plan, partly ‘WBSO’ alike):
specific technological challenges
potential solution directions
market approach and sales plan
Roles and activities each partner (business plan)
Costs and expenses foreseen (business plan)
RVO support for various q&a
Workload: +/- 5 days. Approval came in +/- 8 weeks.
Reflecting your business in Virtual Reality

12. Reflecting your business in Virtual Reality
Granted!
As of day of submitting the application, feasibility started
As of day we received ‘go’ we
started talks with candidates to hire personnel
identified future partners in development or hardware
started the first pitches at potential customers
This created a head start for us, 1st customer came in at the end of the MIT project of 1 year.
Plan > Sales in 1 year!!!
Reflecting your business in Virtual Reality

13. Reflecting your business in Virtual Reality
Remarks on MIT
You have to be concrete in terms of technological challenges, hw or sw to develop, etc.
Clear planning in terms of budget and activities
Provide a good overview of the market and your potential share in it
Links to the relevant theme’s can be fairly ‘wide’
Straight forward application reviewing process
Little administration (1-2 days)
Reflecting your business in Virtual Reality