1. TFJ3C
Ms. Mulligan Smith

2. Customer Target Groups
Target Groups: focused types of people to entice
Students
Family Members
Seniors
Determining the target group for an event or activity based on their NEEDS and WANTS
Timing
Budget
Menu
Facilities
Location

3. Developing A Marketing Strategy
The marketplace includes the physical location, the people and the atmosphere of a particular geographic location
New business owners must research these factors to determine whether a new business will succeed in a certain location

4. The Marketplace
Analyzing the location: customers want easy, convenient access to their food choices
Analyzing the customer base: what type of people do you want to attract as customers
Competition: if there is competition in the are offering the same food products at the same prices with a similar atmosphere, it may be difficult to attract customers
Trends: it is necessary to be aware of current and future trends to keep up the market

5. Advertising and Promoting an Event or Activity
Pictures
Slogan
Announcements
Giveaways
Others???