1. Media Communications Richard Trombly Contact :
Wechat and phone:
Media Communications

2. Introduction The Great War Upheaval on society Mass migration to USA
Ideas of “Freedom”
Frontier Myth
European urban proletariate
Lord peasant relation became wage exploitation

3. Chap 2 MASS CULTURE “Do onto other men, for they would do onto you”
Golden rule ?

4. Chap 2
MASS CULTURE
Mass culture refers to how culture gets produced, whereas popular culture refers to how culture gets consumed. Mass culture is culture which is mass produced, distributed, and marketed.

5. Chap 2
MASS CULTURE
marketed.

6. Chap 2 MASS CULTURE Critical theory – ie not about quantity
Horkheimer and Adorno explored the social role of culture

7. Chap 2
The failure of the proletariat after the russian overthrow of the monarchy
Stuff--
Even Marx said stuff was essential to have a communist revolution
Tv- complacency

8. Chap 2 Market fetishization Commoditization Worship of things
Humanity is about making things and craft
Define a community and a culture ?
Their dress their music their customs architecture and production of goods as craft define a CULTURE.

9. Chap 2 So mass culture is the commoditized culture
Mass produced generic goods and big box buildings
Modernization
The value of labor is not returned in capital
Nor commodities

10. Chap 2 The second half of this equation of this modernization equation
Instrumental reason
Cold ---
Rationalization of society
And
Technical efficiency

11. Chap 2
Why do businesses exist?

12. Chap 2 Why do businesses exist? In the past 30 years
The answer has been becoming
“TO MAKE PROFIT” [as much as possible]
ENTITLEMENT of the monied elite

13. Chap 2 Why do businesses exist?
To provide goods or service to customers and provide a beneficial relationship with the suppliers, it workers and the community.
STAKE HOLDERS not SHARE HOLDERS
By fulfilling its part of the social contract
It is REWARDED with profit.

14. Chap 2 Instrumental reason Maximize profits
Rational results – no human factor
Leads to ends-over means logic in business

15. Chap 2 Reification ie Thing – culture Alienation of labor
Fredrick Winslow Taylor
Scientific management / man as machine
No emotion nor personal consideration
Human resources versus personell

16. Chap 2 What of enlightenment and reason
Mechanization of art reproduction
Art for profit
It was not always the case
Premodern it was the very fabric of society

17. Chap 2 What of enlightenment and reason
Enlightenment hailed the age of the individual and freedom
Mechanization of art reproduction
Art for profit
It was not always the case
Premodern it was the very fabric of society

18. Chap 2 The fetishization of music – and other culture
Music was separated into serious and popular music as is visual art with “art” film and Mass media
In singing and in film stars emerged and producers saw money.

19. Chap 2
Amateur music with all its charm and tradition and social aspects
Has been brutalized by professional performance mass produced and distributed
The barbarism of perfection
Inhuman in its mechanical flawlessness
Recording studio versus coffee house