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Tulane University’s Hotel Revenue Program
Katherine Simon, Tulane University Larry Handel, Campus Travel Management
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Visitor Revenue In the next year, thousands of highly motivated students and their families will be traveling to Tulane University for orientation, move-in, homecoming, parent weekend, commencement, alumni reunions, etc.
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Premise If your campus is the destination, your travelers are the visitors and your institution is funding the event, why is it not your campus that is financially benefiting?
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Revenue Specifics Commission ranges from 7-10% of nightly rate
Individuals – you receive 80% of what we receive Groups – you receive 90% of what we receive No cost, risk or additional staff workload Online database, free reporting Free customer service Optional Application for Business Travel
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Ancillary Benefits Documentation & Paper Trail Accountability
Campus visitor insights Reduced risk Supplier diversity Economic impact
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Corporate vs Personal Corporate: Trustees, Board Meetings, Speakers, Consultants, Department Head interviews, VIP Guests, Recruitment, etc. Basically anyone paid with institutional funds Personal: Parents, Alumni, Athletic fans, Prospective students and their families, commencement, Conferences & Groups, etc. Basically anyone paying with personal funds
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Revenue Rationale Revenue is yours, just unclaimed
There is a lot of it No cost, risk or additional staff workload Free customer service, prices are not marked up Free Reporting - type of traveler & nature of event Out of state hotel discount reciprocity
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Sample Revenue Report Summary Report #4c: Detailed Visitor
Bookings Sorted by Check-Out Date
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Sample Business Report
Summary Report #2a: Business Bookings Sorted by Contracted Hotel & Agreed-to Price
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Business all year round
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Tulane reaching out Hotel orientation Campus expo Hotels on parade
Website linking Department outreach
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CTM does the rest Builds and updates hotel pages
Hotel enrollment, administration and cancellations Hotel commission billing, reservations data base Online reporting, reservations technology Hotel rebranding & picture updates Quarterly revenue distribution Campus marketing assistance, free customer service
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Questions? Katherine Simon, ksimons5@tulane.edu (504) 247-1123
Larry Handel, (410)
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