1. How to Use PathologyOutlines.com to Help your Practice
Nat Pernick, M.D.
Waltham, Massachusetts
November 7, 2018

2. Our Philosophy
Although medical judgment may be difficult, we should be able to get the basic information we need to make decisions easily and quickly.
Medical information should be free.
The Golden Rule: that which is hateful / annoying to you, do not do to others.

3. Medical information should be free

5. An increasing number of journal articles are free full text, but
this is not reliable.

7. Another option is to write to the corresponding author to get a copy (PDF) of the article, but it may take days to get a response, or there may be no response.

8. Providing free full information may be difficult for some, despite their apparent mission.

9. We don't like pay sites

10. We don't like having to register

11. We don't like popup ads

12. We don't like unstable links

14. Thus, PathologyOutlines.com was designed with these features:
Pathologists > Advertisers
No registration
No popup ads
Stable links
Staff uses the website on a regular basis and we get remove annoying features
We try to respond quickly to user feedback

15. Create a free website that people want to use and sell advertising
Business Model
Create a free website that people want to use and sell advertising

16. Other journals do it

18. American Journal of Clinical Pathology - free after 12 months
American Journal of Pathology - free after 6 months
Journal of Clinical Pathology - free after 36 months
Modern Pathology - free after 12 months

19. Advertising pays our expenses
14 Staff
IT ($50,000 / year)
Other office (rent, productivity tools, supplies, utilities)
Conferences ($7,000 +)
Consultants, CPA, attorney
100 Authors per year
15 Editorial Board members
30 Case of Week contributors per year.

22. Website began in August 2001
Source: WayBack Machine

25. Editorial Board

26. IT (Information technology)
Make website easy to access and maintain
Create / maintain templates
Add new features as necessary (board review, author database)
System maintenance

27. Most popular pages (Jan-Sep 2018)

28. Mobile Home Page

29. Table of contents

30. Mobile chapters

32. Opportunities to contribute:
Comment / Suggestions
Case of Week
Author
Editorial Board (offered to authors only)
Deputy Editor (offered to Editorial Board only)

33. Comment feature

34. Form opens up - photo

36. Case of the Week submissions
Check current list of cases - we discourage duplicates
Confirm diagnosis
Exceptional images, 1-3 MB, sent as attachments

37. Why be an author?

38. Author qualifications

39. Most important author requirements
Academic staff
10 non case report publications
Follow our procedures
Obtain your own microscopic images

40. Author submission process
Get potential authors from editorial board, publications, meetings
Author submits CV
Author is approved (many need “senior author”)
Author is assigned topic (their preference, our priorities, popular topic)
Draft is reviewed for compliance with our procedures and sent back to author for corrections

41. Topic reviewed by Dr. Pernick
Topic reviewed by Editor-in-Chief
Topic reviewed by Editorial Board
Final reviews - Author, Copy Editor

42. How to Hire a Pathologist
Do you really need to hire a pathologist?
Sleep on it at least one night
Check with all appropriate people
You really don’t want to start the process and then find out it was a mistake.

43. How to Hire a Pathologist
2. Should you do it yourself or hire a staffing agency?
Do it yourself:
Must draft the ad and post it in the right spots
Must triage the responses (yes, no, maybe)
Must contact those responding (at least the “yes”)
Must set up and do the interviews
Must make the final choices and contact the interviewees

44. How to Hire a Pathologist
2. Should you do it yourself or hire a staffing agency?
Staffing agency
Does all of the above except but typically gives you a list of the top applicants
Charges 15% to 25% of first year annual income
Useful if you want to be anonymous
Check with staffing agency for more details

45. How to Hire a Pathologist
3. Do it yourself – drafting the ad
Include the requirements:
Job title – basic responsibilities
Board certification or not
Specialty boards or not
Experience
Preferred training or experience
Licenses needed
Other requirements

46. How to Hire a Pathologist
3. Do it yourself – drafting the ad
Information about the job:
Number of pathologists
Type of work being done
Autopsies, frozen sections, call, administrative responsibilities, education
Accept those with visas or not
Information about the institution and location

47. How to Hire a Pathologist
3. Do it yourself – drafting the ad
Contact information: name, , fax
If you put down a phone number, you will get phone calls
Mailing address is optional
Website address is optional