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Do Now: In your notebooks….

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Presentation on theme: "Do Now: In your notebooks…."— Presentation transcript:

1 Do Now: In your notebooks….
Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think you are good at convincing people?

2 What do all these pictures have in common?

3 Persuasive Techniques
(Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.

4

5 What is persuasion? Generally an appeal to emotion, not intellect.
An attempt to change your behavior It attempts to “guide your choice”

6 Who uses propaganda? You and I!!! Military Media Advertisers
Politicians You and I!!!

7 Propaganda Techniques
Bandwagon Technique Testimonial Avant-Garde Transfer

8 Bandwagon Technique Everyone is doing it! You should too!!!

9 Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

10 Avant-Garde aims to flatter
The ultimate driving machine aims to flatter Makes insinuation that this product is better than others. “avant garde” ahead of the times. Lexus sports car

11 Transfer -Feelings (good or bad) are transferred to something else.
Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.                    

12 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

13 C. Testimonial

14 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer A. Bandwagon

15 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

16 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon

17 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer                            Avant-Garde

18 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Testimonial

19 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Avant-Garde Misuse of Statistics Transfer F. Avant-Garde

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