1. Two Worlds Meet: Business Intelligence in Translation Management
What does the systematic analysis of data have to do with translation?

2. Session Basics Who are we addressing today?
Project managers and executives at language service providers and translation buyers.
What is the competitive advantage you get when addressing the topic of business intelligence?
Better understanding of the business needs of your customers or your organisation.
What are the take-aways from today’s session?
Ideas on how to measure your business and improve processes, quality and TM leverage.

3. Today‘s Agenda 1 Introduction 2 Business Intelligence 3
Translation Management 4
Two Worlds? 5
Summary / Q&A

4. 1 Natalia Koutoupi Christian Weih Member of the Board
Senior Account Manager
Christian Weih Member of the Board

5. What is the optimum mix for your organization?1
The general challenge
Time
Quality
Cost
What is the optimum mix for your organization?

6. Most TMS focus on the ‚here & now‘.1
Why this topic?
Most TMS focus on the ‚here & now‘.
Data model for historic and future-oriented views.

7. Business Intelligence - Definition2
Business Intelligence - Definition
Collective term for the IT-based access to information
IT-supported analysis and processing of this information
relevant, action-oriented knowledge
Support management in making strategic decisions for the corporation.
existing knowledge
new knowledge

8. Business Intelligence - Portal2
Business Intelligence – Process Model
Business Intelligence - Portal
Extract
Transform
Load
Analysis-Systems
Knowledge Management
Data Warehouse
ETL
Source Data / External Data
SCM
ERP
CRM …

9. Business Intelligence – Data Cube2
Business Intelligence – Data Cube
Region I
Country II
Dimension ‚region‘
Continent
Region II …
Country I
1. Half-Year
Year
Dimension ‚time‘ …
2. Half-Year
2. Quart.
1. Quart.
Dimension ‚products‘
all products
Product Group I …
Product Group II
Product A
Product B

10. Translation Management – General Challenges3
Translation Management – General Challenges
Multiple people involved across company borders:
Translators, editors, In-Country Reviewers
Formatters, engineers
Multiple project managers working on the same projects and data
Coordination of outsourcing partners:
freelancers
language service providers
Consistency and traceability:
Always the same translators and editors?
Cost Control
Timely delivery of quality output
Performing all necessary QA steps
while keeping tight deadlines as translation and DTP
is usually the last process step in a huge, shifting chain
End Client
Language Service Provider
Translator / Reviewer / etc.
Language Service Provider
Translator / Reviewer / etc.

11. Translation Management – Decision Makers3
Translation Management – Decision Makers
Data is critical to:
control and improve processes on a project, business unit and company level
make informed business decisions for the company and the client
Data can be extracted from:
CMS/TMS
Project/Business Management Systems
Other off-the-shelf, or proprietary tools and systems in use

12. Translation Management – Decision Makers3
Translation Management – Decision Makers
Detailed information on costs and margins
Reducing costs through process improvement and/or negotiating better rates with suppliers
Presenting financial KPI‘s to clients, such as leveraging savings, average word rate reduction etc.
Information on delivery attainment and supplier performance
Adjustment of processes, increasing of translator team etc.
More efficient scheduling of projects
Presenting KPI‘s to clients on projected vs. actual delivery time
Identifying quality level either through In-Country or 3rd party review, or regular QA assessment
Time
Quality
Cost

13. TMS (Words / Pricing / Volumes)3
Business Intelligence – TMS-specific
Attributes
Workflow
Task Type
Supplier
Project
Language
File
Date/Time
TM- Match
TMS (Words / Pricing / Volumes)

14. Business Intelligence – Translation Cube3
Business Intelligence – Translation Cube
Region I
Country II
Dimension ‚region‘
Continent
Region II …
Country I
1. Half-Year
Year
Dimension ‚time‘ …
2. Half-Year
2. Quart.
1. Quart.
Dimension ‚products‘
all products
Product Group I …
Product Group II
Product A
Product B

15. Two Worlds? – Best Of Two Worlds!4
Two Worlds? – Best Of Two Worlds!

16. Sample – Translation Costs4
Sample – Translation Costs
Overview on translation
costs and margins
KPIs for client reports on
savings

17. 3
Sample – TM Savings

18. Sample –Project Delivery Attainment3
Sample –Project Delivery Attainment

19. Sample –Reviewer Performance/Output3
Sample –Reviewer Performance/Output
Scheduling of review tasks
Identifying bottlenecks and
problematic languages

20. Sample – SAE J2450 QA Metrics3
Sample – SAE J2450 QA Metrics
Seven primary error categories surrounding important linguistic necessities:
wrong term,
wrong meaning,
omission,
structural error,
misspelling,
punctuation error and
miscellaneous error.
WTs 5 WTm 2
WMs 5 WMm 2
OMs 4 OMm 2
SEs 4 SEm 2
SPs 3 SPm 1
PEs 2 PEm 1
MEs 3 MEm 1

21. Sample – SAE J2450 QA Metrics3
Sample – SAE J2450 QA Metrics

22. Transparent and informed decision making.4
Two Worlds? – Best Of Two Worlds!
Systematic analysis of data
from KPI to action item
historic and planning views
free-to-combine dimensions and information sets
automated updates
saves time in internal reporting
identifies potential savings
Transparent and informed decision making.

23. Summing up …

24. 1 Natalia Koutoupi Christian Weih Member of the Board
Senior Account Manager
Christian Weih Member of the Board