1. From providing information to Dialogue
From Dialogue to Influencing Behavior

2. The website we use: Focus on providing Information

3. The website we use: News items

4. The website we use: Projects in the Region

5. Mission statement
To enable travelers to make choices about the way they travel

6. Why change?
Influencing Behavior requires a different approach

7. 4 An offer you can’t refuse 2 Connecting and Dialogue
A new approach
Choose Ambassadors
Structural
Change
Cooperate
4 An offer you can’t refuse
Pick the right Moment
3. Incentives
to try alternatives
Monitoring
2 Connecting and Dialogue
Client
Support
Legenda
 Steps taken in the proces
 Conditions of succes
1 Targeting

8. Possible webtools Goedopweg.nl

9. Possible webtools Goedopweg.nl
But also:
Registrationtool
Personal webpage
Surveys and Polls’s

10. Case: YOU This is you: married and children
a daily commuter to your work (approx. 15 km – 20km)

11. Case: YOU
Frankly you are fed up with your daily traffic jam!

12. Case: YOU You are willing to try something new.
You have already decided to participate. Maybe you want to try going bij E bike

13. Question
How do we use our website with webtools to influence the behavior of commuters effectively?
think about:
Information provision and ways of giving feedback
Using different social media
Properties of dialogue using the Web
The effective use of Persona’s
Can you see Pittfalls?