1. EXCELER8S 2010 Colorado River
Bridging self interests for a common goal
Past, present, and future
Stakeholders’ positions
Why Exceler8s benefits everyone

2. Colorado River Project
CO River supports some of the fastest growing areas in the country: Las Vegas, Los Angeles, San Diego, and DENVER
Sustains 30 million people
Home to many endangered species
Exceler8s’ goal:
BRIDGE SELF INTERESTS OF STAKEHOLDERS THROUGH EDUCATION AND DONATIONS
Exceler8s goal: bridge self interests of stakeholders thru educ. And donations to come together for common purpose- to help CO river project!
More stats on steve’s stats sheet

3. Exceler8s Festival 2009 2010 Silverton Winter Park/Jones Pass
Smaller scale event
Exposure
70 participants
Enhanced website/marketing
Lack of awareness/education
Increased expectations
Foundation for event
Lessons from last year taken into account
Reform and build from the ground up
Foundation different- established brand last time and learning from what happened
We need to provide factual evidence ( ie numbers) around 14k last year with anticipated 30k this year. 70 guests to 150.
We thought that most of the info on the exceler8s today should be covered or touched on in this slide. I think that the info, when comparing, will directly correlate to these problems addressed.
Misconception of foundation
Establishing relationships
Website logistics
Higher costs

4. Bridging Interests The Nature Conservancy Exposure
Urgency of Colorado River Project
Participants
Desire to help cause
Lack of funds/education
Sponsors
Marketing/advertising benefits
Financial constraints
Winter Park/Jones Pass
Hosting benefits/revenue

5. What If… Unsuccessful event Colorado River Project Reputation
Exceler8s future

6. Exceler8’s Strategic Plan
Raising Awareness for TNC
Increased focus on exposure
Development of educational seminars
Building participant interest by throwing a fun and challenging event
Garnering sponsor support
Building relationships with Winter Park and Jones Pass
Increased exposure: increased marketing efforts, such as flier, save-the-date, banner, website, articles, etc.
Education Seminars: tnc director moderating, avalanche safety, sided issue?
Sponsor: increase chances of sponsor support by incentivizing
WP/JP: drive revenue in a tight economy.
EVERYONE.
What we can do for you:
Help bring Colorado River back to sustainable level
Have a fun and challenging weekend
Develop exposure and relationships
Provide awareness for issues that affect us all
Continue building Exceler8s for the future

7. Moving Forward Annual event Develop event loyalty Expansion
Education
Event
Become a stable source of funds for Colorado River Project initiatives